The significance of optimizing an ecommerce store for business growth is one of the most neglected part of online marketing. Proper ecommerce conversion optimization for a store is the key to draw more traffic & sales and if conversion rate turns out to be low, then it’s really tough to run a sustainable business. Whether you are a novice in the digital world or an experienced level enterprise, unique marketing plans need to be implemented at every stage to broaden your market in this digital world. There are numerous optimization plans that boost implementation, but I’ve short listed 10 pivotal ecommerce conversion optimization tips that can transform your homepage into a conversion magnet.
Top 10 Ecommerce Conversion Optimization Tips
1) Picture Perfect
Just look at the picture above and think which one attracts better? It’s an admissible fact that sharper quality and large images sell more products. Along with photo size and quality, images captured in different angles create captivating browsing experience.
Attractive product images get shared on social media and increases brand popularity. Apart from this, it can attract more traffic from Google image search and even increase the ranking of these pages, as an optimized image tells Google what the page is all about. Include a slider section on your website and add your product photos; though expensive, it is worth the investment.
2) Home page
The homepage is definitely a user’s first impression of your store and it’s an essential element to get the most out of it. Use analytical tools like Google Analytics and SEO reports to determine your product’s performance and then promote your top notch products in header and banner sliders. You could even announce new products, promotional offers or sales to entice the users.
After an amazing service experience and with impressive good range of products, satisfied customers surely will turn into a loyal ones and revisit your website.
3) Product SEO
In general, people search for desired products by using the keywords whether they’re in need of a particular kitchen appliance or an electronic gadget. Keyword research is one of the most important components for a Product SEO, so choose keywords that are extremely relevant to your products.
Do remember, that wrong keywords for a product results into low-quality traffic and poor sales. Each product page requires a unique Meta title and Meta description that includes your keyword. Strategically using the proper keywords increase the chances of attracting the attention of the users and in turn increasing the chances of a sale.
Add social sharing buttons like Facebook, Twitter, Google+, LinkedIn, and Instagram to the product pages so that interested prospects and happy customers can share your product information with their followers.
4) Product search optimization
An ecommerce store should have a ‘Search button’ that is evidently visible. You must highlight the product search tab and should be prominently visible, ensuring that the search box doesn't get lost with the other elements on the page.
One more important thing is to show keyword recommendations, as the user types his search query in the search box. This feature helps users to search the right keyword and makes it easier for them to find the desired product more quickly.
If your inventory is huge, use 3rd party engines like Celbros or SOLR to return search results faster.
5) Speed is King
A slow-to-load website is what one calls a bounce paradise. People use Internet because it’s convenient and if the site takes time to load then it becomes really annoying.
Decibel Insight’s research on page load time and bounce rate says that slow loaders have a 72% higher bounce rate than fast loaders, and a 38% higher bounce rate than medium loaders.
A fast-loading site also scores high on search rankings.
So, optimize your site and reduce load time with these ecommerce conversion optimization tips.
Three broad domains deal specifically with a website’s load-time delays.
- Server computation
- Network transmission
- Browser rendering
6) Live Chat
Emarketer.com survey found that 63% were more likely to return to a website that offers live chat and 38% of respondents said they had made their purchase due to the chat session itself.
Installing a live chat widget tackle user confusions and doubts instantly. Having a 24-hour live chat feature is an advantage for ecommerce store to flourish and provide admirable customer service.
There are a few smart chat widgets which intuitively pop when they figure out that a customer might get confused — depending on how they are behaving on a page.
7) Customers Sell Better
You might think that no one could sell your products as good as you can but you’d be wrong. Your consumers are much better at selling your chocolates, apparels or gadgets than you are.
According to one survey conducted by Dimensional Research, 90 % of respondents claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.
Customer Reviews are becoming increasingly important against traditional forms of marketing and sales and that’s why reviews are so influential. Customers’ reviews build trust with potential customers and drive sales.
8) Effortless checkout
You might be thinking that once the customers are in the checkout process, they are surely going to complete it. Well, that’s not the case every time. According to Baymard Institute, the average large-sized e-commerce site can gain a 35.26% increase in conversion rate though better checkout design.
27% of US online shoppers have abandoned an order in the past quarter solely due to a “complicated checkout process”. In other words, 1 out of 4 shoppers have abandoned a cart in the last quarter due to lengthy checkout process.
There are certain things that are quite important to focus upon:
Security: Show a clear Icon of website security mentioning that their privacy will never be compromised.
Transparency: Be transparent and include accurate shipping & tax details. No hidden charges later on.
Payment Methods: Show all the payment methods available so that user can utilize the mode of his choice.
FAQs: Mention checkout related FAQs section separately on that page.
9) Highlight returns & refunds
Mostly when shopping for products online, one of the biggest fears that the customers have is ‘what happens if they don’t like the product?’ or ‘what happens if anything malfunctions after a week?’
By providing transparent policy regarding returns and refunds, you remove ambiguity.
Returns and refunds can also be an opportunity to convert users into customers.
According to one market research survey 63% of American consumers check the return policy before making a purchase and 48% would shop more with online retailers that provide hassle-free returns.
10) Transactional communication
Transactional communication is a great opportunity for you to connect with the customers and to create a good impression and build your brand reliability. It is essential for the customer to receive transactional information; it assures the user and keeps them in loop. There are many transactional channels, like SMS, email, app push notification and web push notification, that serves its basic function of providing the transaction details first, but without losing the marketing opportunity. Web push notifications are are short messages that do not cram your inbox and hence users can be notified of every small detail about the transaction. iZooto is an example of a service that provides web push notifications for free.
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Apart from providing the order tracking link, you can also ask the customers to check your blog and social media pages, encouraging users to be a part of the community. By this they will be abreast with everything that you do.
Note: This is a guest post by Tarang Vyas of Mag Ecommerce Studio