Boris is the Marketing Manager at PubGalaxy - a web monetization platform for publishers. He has 4+ years of experience in digital advertising, taking on various roles over the years from business development to product management, and now marketing. Today Boris uses his wide range of expertise to help publishers worldwide demystify the Ad Tech industry on behalf of PubGalaxy.
The term ‘viewable impression’ has been around pretty much since the birth of programmatic...
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