In this fast-moving world, advancement is in the air especially in the e-commerce industry, where a good web presence is the soul of your business. Your website must be attractive enough to sustain in this competitive world. When we discuss e-stores, Magento seems to be the king of web development. The reason behind it is the enormous features which it possesses to produce an engaging shopping store. But, only creating a Magento store does not fulfill your purpose if it is not well-optimized. You must explore what your website is lacking and what customization you can add to produce noticeable results. If people do not find your store compelling enough to retain on the website, there would be a drastic decrease in traffic and sales.