As Founder & COO, Vivek leads operations and marketing for iZooto. He spent the last 12 years building marketing and advertising products. Vivek started his career at Applied Mobile Labs, a startup he cofounded in 2009, where he launched multiple mobile products that were used by over 20Mn users across India. In 2016, Vivek along with his co-founders started iZooto - a web push notification platform to help publishers engage their users. Over 1000+ digital publishers and broadcast media organizations use iZooto daily to engage and retain their website visitors. Vivek works closely with iZooto's customers helping them build a robust engagement strategy. In his free time, he enjoys cycling, solving Sudoku with his mother, and building LEGO kits.
I love 2X2 matrices. They are very powerful and can be used to explain the most nuanced co...
Breaking down the jargons. The idea of audience ownership is often confused as being anti-...
Every curious marketer has this question. No matter whether they are actually interested i...
ROI - the one metric marketing teams live and die by. The one question that is asked by ev...
We have rolled out Zapier integration for iZooto. To understand what that means, let's tak...
The OS war is long over. Both iOS and Android won. Though on the same battleground, the fi...
It’s been over 5 years since web push notifications were introduced by Google with Chrome ...
Stay up-to-date on topics of your interest. Subscribe now to join 10,000+ marketers who receive high-quality articles every fortnight.
Subscribe to join our list of 10,000+ marketers and receive high-quality articles on topics of your interest in your inbox every fortnight