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Top 25 Google AdSense Alternatives For Your Site in 2023

Last updated on Apr 15, 2024

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Top 25 Google AdSense Alternatives For Your Site in 2023

The ad tech industry has seen a prominent shift towards a digital conformed culture in the last few years. Google AdSense is an established tool when it comes to making money from your website or blog, it’s all about putting ads on your website. While Google Adsense is super popular, it isn’t the only way to make money from your website. There are multiple AdSense alternatives in the market you can consider to reduce your dependency on Google and diversify your income sources. 

Google AdSense has been a popular platform for publishers to monetize their content and traffic. It has helped publishers serve relevant contextual ads on their websites.

What is AdSense?

AdSense is an advertising platform launched by Google back in 2003 to help publishers and bloggers monetize their content and audience. Today, Google AdSense is one of the most popular advertising platforms and helps publishers serve ads that match the website's content and the visitor's interests.

Why Should You Consider AdSense Alternatives?

AdSense has been around for a while, it’s a Google product, then why should I look at an alternative? While AdSense is popular, it has certain limitations that might not work for every publisher. AdSense has certain requirements that a publisher/ blogger must meet to qualify for an AdSense account. Here are some of the other reasons why you might want to consider an AdSense alternative.

  • Not Ideal for Bigger Websites

AdSense is known for being best suited for smaller websites or blogs, which is not ideal if you’re trying to grow or are expanding rapidly. If you have grown into a medium-sized website, you will have to look elsewhere to get better value for your ad inventories. 

  • Conditional Approval and Strict Control

Getting authorization to set up a Google AdSense account is not easy, to say the least. On top of the difficult account approval process. You need to hit specific metrics to get a chance to be a partner. There are other criteria Google looks for to see if your website is viable to be accepted into the Google AdSense program.

Google has stringent policies that are geared in favor of advertisers, not publishers. If a publisher accidentally violates one of the terms, Google is quick to take action and can even go to the extent of disabling the publisher’s AdSense account. Recovering from this requires an appeal which can be slow and time-consuming. 

  • Need Better Revenue Share

AdSense offers publishers and bloggers about 68% of the revenue recognized by Google. If you are looking to grow your revenue share then you should look at our list of AdSense alternatives.

  • Limited Ad Customizations

Google AdSense lacks a variety in terms of ad types and customization options. So finding an ad that fits your site layout and design might be a little tricky. Alternatives offer multiple types of ads and the ability to customize them as well. 

  • Additional Revenue Source

If you are looking to grow your revenue source you can look at an AdSense alternative to use it along with AdSense to earn more revenue. This will help you earn additional revenue from more than one source. Google does allow this but has certain guidelines you must follow to continue getting revenue from AdSense. 

  • Minimum Payout Restrictions

AdSense has 100$ as the minimum requirement for a payout, this means that Google won’t process your payment. This minimum payout is lower in a few AdSense alternatives which is a good incentive to switch for publishers and bloggers.

Before we jump into the alternatives here is how some of the top  Google AdSense alternatives compare when it comes to website requirements for approval. 

Ad Network Minimum Page View Requirement Approval Criteria
Google Ad Exchange 5 Million monthly The website should be free from health or medical-related information or drug paraphernalia. Promoting racial or ethnic origins, or content related to religious beliefs. Content showing the negative financial status of any person, Adult content, Provoking sales of weapons, political affiliation, and
sales of tobacco, and alcohol.
Adblade 5 Million monthly
Sites containing objectionable content like alcohol, gambling, adult, and warez are not accepted
Revcontent 3 Million monthly Approval is based on the quality of content and potential of the website. 
Vidoomy 3 Million monthly
Sites containing any adult content, drugs, weapons, violence, and illegal content won't be approved
Taboola 1 Million monthly
Approval is based on the quality of content and the website.
BuySellAds 1 Million monthly
Prohibits websites with adult and offensive content, gambling, fraudulent goods or services
Adnimation 150,000 monthly
Original content that adheres to Google’s policies, a majority of traffic coming
from tier 1 countries, and a majority of traffic is from organic search.
Ezoic 10,000 monthly [Access Now Program for <10,000 pageviews]
The site must have original unique content and must adhere to Google's Ad Policy. Website traffic should be identifiable as human and without violation of common policies. If the website has used Google AdSense or Ad Manager, it needs to have a good standing with Google.
Monumetric 10,000 monthly
Good standing with google, minimum 50% traffic from US, Canada, UK, or Australia. must have at least 6 ad spaces per page. The blog should be on Blogger or WordPress.
Media.net 10,000 monthly
The site should primarily be in the English language with major traffic from tier-1 countries. Websites with "adult" and pornographic content, illegal activities, promoting violence, and carrying out fraud will be rejected. Sites with malware and copyright infringement will also be rejected
Carbon Ads 10,000 monthly
Approval is based on the quality of content and traffic sources.
PopAds
No minimum requirement
N
o restriction. PopAds does accept websites with adult content, dating websites, and more
Adcash
Approval based on website content
Infolinks
Websites posting content that is negative in nature, promoting violence, promoting illegal activities, pornographic content, and online gambling are prohibited
Propeller Ads
Does not approve if Adult content is found on the website
ylliX
Adult content and Gambling niches are allowed but need to be specified during the approval process. Websites with illegal material are not approved
Bidvertiser
The website should not contain illegal material or adult content
Adsterra
Does not permit websites with adult or illegal content
RevenueHits
Adult or mature content (content), hate speech, harassment, sales of illegal firearms
AdNow
Does not approve websites with adult content and offensive content.
Dianomi
Approval based on the quality of content on the website
Inskin Media
Approval based on the quality of content on the website
Amazon Native Shopping Ads
Work best on websites/webpages that are product-focused; with product reviews, articles around products, or articles with product mentions
Sovrn//Commerce
Websites with adult content, alcohol, Adware/Malware, hate speech, Illegal downloads (piracy), Illegal drugs, Offensive language
Violence

 

Now that you have a fair idea of the requirements by these providers, let's jump into the best alternatives for Google AdSense for you. 

1. Adversal

AdversalAdversal is an easy-to-use ad-serving platform that lets you set up Native, Video, Display, and more types of ads in just a few minutes. It has a robust tag management system with a built-in fraud filter. The platform has an intuitive interface, making it easy for you to start, stop, and pause your ad campaigns. 

Adversal does not require a commitment and does not bind a publisher with any contract. Signing up with Adversal is a straightforward process as long as you meet the following requirements. You have a minimum of 50,000 page views per month, your website is not restricted with a login, it needs to be at least 60 days old, and a few more. Also, to be eligible your site must have its own domain name. 

Small and medium-sized publishers that meet these requirements can consider Adversal as a viable AdSense alternative.

2. Media.net

media dot netMedia.net is one of the leaders in contextual advertising and a major Google AdSense competitor. It’s a Yahoo! and Bing contextual ad network that’s used by bloggers and website owners all around the world. 

The biggest advantage of Media.net over Google AdSense is its higher revenue per thousand impression rate (RPM). 

Media.net’s targeting is performed through keyword search terms. This technology contributes to highly contextual ads and prompts more clicks. 

Another major benefit of Media.net is that it has exclusive access to searches from Yahoo! and Bing networks. Also, the platform gives you access to a network of clients, so you can boost your ad revenue and take advantage of a rich search market. 

Another benefit is its various design options. You can customize ad layouts for them to fit into your website’s color theme.

3. Ezoic

EzoicEzoic is a Google-certified publishing partner that provides publishers with access to thousands of ad networks, exchanges, and ad partners and includes various sophisticated ad technology with our core Monetization products. 

Ezoic also helps publishers more easily access and navigate sophisticated and premium ad operations through their monetization features. And the best part - anyone can use it. No coding or technical experience is required. Ezoic works with every CMS, host, or website configuration.

Publishers with less than 10,000 pageviews can enroll in the Access Now plan by Ezoic while publishers with more than 10,000 pageviews can opt for Ezoic with Levels. In the latter, with each increasing level, a new ad partner is accessible for advertising. Since it caters to different sizes of publishers it is a good AdSense alternative.

4. Taboola Native Advertising

TaboolaEasily one of the most popular alternative advertising platforms, Taboola is one of the most widely used platforms that offers a 100% fill rate across any geographical location and has a ton of fancy features, including promoted product listings, in-feed units, customizable widgets, and much more.

The three main places you can effectively use Taboola is using Google’s ‘sponsored’ search area, across social media and networking websites (Instagram, Facebook, Twitter, and the sorts) and then on your personal website. Everything is handled from a central dashboard, but there is a minimum page view of 500,000. It is ideal for enterprises that have audiences from different demographics. If you’ve outgrown AdSense quickly then Taboola is a good alternative for you to consider. 

5. PopAds

PopadsPopunders is a general term for pop-up ads you see across the internet in all their varying and different forms, and PopAds is, as you can probably imagine, the fast-growing vendor that helps you to create, manage, and profit from such ads. The service has been around since 2010, giving them a decade’s worth of experience in the ad industry that you can benefit from.

These popunder ads by PopAds can bypass most pop-up blockers serving the ad to the reader and generating revenue for the publisher. You can run popunder ads by PopAds while running native ads by a different provider increasing the revenue potential of the website.

You only need 1,000 visitors a month to sign up, and you’ll receive a minimum of $4.00 for reaching this threshold. However, you can withdraw your money at any time into an AlertPay or PayPal account, and each ad cost is based on a per-impression basis, meaning each time a user sees an ad, you get paid! Easy!

6. Adcash

adcashAdcash is a popular ad serving platform. The platform helps 200 million active users increase their conversions and app installs. 

Adcash offers publishers various ad formats, from pop-under ads to standard display ads. Worldwide coverage is another benefit here since Adcash serves ads for 196 countries. So if your website is located outside the US, you can still monetize your content and traffic for a particular geographical location. 

Another benefit is Adcash's Anti Adblock Technology. It can bypass Ad Blocker used by website visitors to show them ads on your website/ blog, leading to better earning potential from these ads.

7. Adnimation

Adnimation screenshot for iZooto

Adnimation is a Google Certified Publishing Partner (GCPP) that offers publishers a personalized and comprehensive monetization solution, including header bidding, video ads, native ads, and display ads.

Adnimation specializes in selling less ads for higher prices, which it does by creating a custom monetization package for each publisher that focuses on utilizing advanced technology and top-demand partners while maintaining the best possible user experience.

Adnimation is also uniquely transparent. In contrast to the industry standard of disclosing only net revenue to publishers, Adnimation offers comprehensive and transparent revenue reports. These include gross revenue, equipping publishers with a complete understanding of their earnings. To partner with Adnimation, publishers are required to have a minimum of 150,000 monthly pageviews and a majority of traffic coming organically from tier 1 countries.

Adnimation has a no lock-in contract, believing that publishers should stay due to good results and not due to a contractual obligation.

8. Infolinks

infolinksInfoLinks is one of the leading experts in in-text advertising. With InfoLinks, you can create effective video and banner ads.

Utilized by over 100,000 websites and blogs around the world and operating in over 128 countries, including some of the leading brands such as Netflix, Virgin Airlines, Netflix, and many more, Infolinks makes it super easy to monetize any website easily while maximizing engagement without hampering the style of your website.

There are plenty of ad types to choose from that are also regularly updated, so you know they are only displaying the most relevant and up-to-date content. All you need to do is post the HTML code on your website, and you are good to go!

9. Propeller Ads

propeller ads`Propeller Ads is used by over 150,000 publishers around the world and has been serving these sites for over eight years now. Propeller Ads has a special focus on making sure you don’t receive any spammy looking ads by offering a unique 24-hour moderation service.

This leaves you with only legitimate, relevant ads, and there’s even the ability to sneak past the majority of ad blockers. This can easily increase your revenue by up to 20%. Propeller Ads also offers features such as automated ad optimization where the settings are fine-tuned by AI to get maximum conversions.

10. Revcontent Native Advertising

revcontentWhile you may not have already heard of Revcontent, you definitely will in the future since this is one of the fastest-growing ad platforms in the world, and it’s continuing to make waves across the industry again and again. It’s used by top publishers, including news sites like NBC News and Forbes, who use it as a top content delivery and advertising platform.

Since it connects with top publishers for content delivery, adverts look a lot like similar articles which are barely distinguishable from website content. This also helps bump up impressions and clicks on such ads. 

Hosting over 250 billion content recommendations, this is not a platform you’re going to want to ignore. There’s an easy minimum payout of $50, which means you can get your money fast, and you can use and customize the widgets to fit any website or blog, and there’s a huge range of earning potential once you tap into what this platform has to offer.

11. ylliX

ylliXA less-known alternative to Google AdSense is ylliX Media. It is one of the fastest-growing ad networks. ylliX uses a combination of CPM, CPC, and CPA to pay publishers. There are no traffic requirements, making it extremely easy to join the network. yillX offers fair payouts based on the quality of traffic and does daily payments too.

12. Bidvertiser

BidvertiserBidvertiser is a trusted and reliable ad network that specializes in helping publishers monetize their content. With Bidverstiser, you will be able to target ads based on location, keywords, and channels.

You can customize the ad layouts to fit into your website’s design. When it comes to payment, you’ll earn money for every ad click. The platform offers a low withdrawal threshold of only $10. Additionally, you will get extra revenue for click conversions. 

All of the Bidvertiser’s ad formats are mobile-friendly and include native ads, banners, pop-unders, smartlinks, and sliders.

13. Adsterra 

AdsterraAdsterra is challenging the AdSense monopoly. They are a world-renowned ad network with a Partner Care approach, serving over 30 billion ad impressions per month worldwide. 18K+ direct publishers and 12K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals.

The setup takes less than a minute, supports all ad formats, and provides a seamless API integration. Adsterra is not recommended for publishers with bare-minimum traffic. To unlock its true potential, you’ll have to have decent traffic.

14. RevenueHits

revenuehitsMore than 20,000 publishers worldwide are using Revenuehits to make more money from their ad space. Its ‘Easy to Join’ integration helps you Sign up in one simple step and instantly benefit from the platform’s intuitive dashboard. Irrespective of how much traffic you have, you’ll be able to generate profits.

RevenueHits also has an ad optimization tool that studies ad performance and highlights places that deserve the highest-paying ad to boost revenue. RevenueHits assures publishers of a clean and safe demand. Their in-house compliance team makes sure the ads are compliant.

Ads offered by RevenueHits are performance-based and not cost-per-click. As a result publishers only get paid when their audience completes the action required by the advertiser. This AdSense alternative is recommended to publishers with high-intent audiences and those looking for an alternative to click-based and impression-based campaigns.

15. Monumetric 

monumetricMonumetric offers multiple website monetization options such as a client-side header bidding wrapper, a direct private marketplace, content dynamic mobile ads, a granular reporting platform, in-image and in-line ads, and pre-bid enabled video ads. It offers a dashboard that gives a complete breakdown of earning and traffic data.

There are four different plans that Monumetric offers. Propel (10k - 80k pageviews/ month) and Ascend (80k-500k pageviews/ month) plans to cater to small publishers. The Stratos plan (500k-10M pageviews/ month) is designed for medium size publishers while the Apollo plan (10M+ pageviews/ month) caters to enterprise-level publishers. 

Monumetric charges a one-time implementation fee for small publishers whereas larger publishers don’t have to. Monumetric would be ideal for medium-sized publishers. 

16. AdNow

AdNowAdNow offers monetization opportunities for websites as well as mobile apps. It also offers content recommendations which are added to editorial content seamlessly. Since the recommended pieces are curated it ensures a higher click rate bumping up revenue for publishers. 

AdNow is ideal for small and medium-sized publishers. It also offers a personal manager with local language support, currently, it offers support in over 16 languages.

17. Dianomi

DianomiDianomi, a native advertising platform, the right fit for premium publishers across the globe. Their algorithms analyze, react, evaluate, and act in real-time to ensure your readers are presented with advertising in a manner that complements and enhances both the quality and reputation of your publications.

Dianomi works with over 250 enterprise publishers for ads, including articles, videos, infographics, and white papers, on their sites. Some of these publishers are WSJ, BBC Global, Forbes, and Reuters.

18. BuySellAds

BuySellAdsBuySellAds works with over 1200 publishers of different sizes. It offers services such as header bidding management, private marketplace, ad block recovery, and also e-commerce affiliate programs. 

Publishers can choose advertising channels such as display, native performance, sponsored content, and emails. BuySellAds needs publishers with a minimum of 100k pageviews a month for approval and it is suited for small publishers. 

19. Inskin Media

inskinInskin Media delivers high-impact digital advertising for more than 1000 leading brands, working with 260 publishers across 2000 premium websites globally. Inskin enables publishers to overcome the ultimate digital dilemma by delivering scalable, high-yielding ads that are both creatively impactful and blend seamlessly with the user experience.

Inskin Media prioritizes user experience and only onboards high-quality brands for advertising. They currently work with premium enterprise publishers such as Evening Standard, Sanook, Conde Nast, BBC Asia, and more.

20. Vidoomy

VidoomyVidoomy offers the best monetization results to increase the revenues of their Publishers by delivering high-impact video advertising campaigns from well-known brands & agencies globally. With more than 2000 satisfied Publishers, Vidoomy is able to reach millions of users all over the world, impacting the right audiences for your campaigns.

Vidoomy specializes in non-intrusive video ads and currently offers it in slider, intext and in-stream formats for publishers to choose from. They claim to offer the best CPMs in the market with competitive fill rates. 

21. Adblade

AdbladeAdblade has a full suite of monetization solutions that help publishers to grow their revenue by attracting top advertisers, as well as help monetize inventory that’s not currently generating any revenue. Adblade caters to premium publishers and uses premium ad units to attract the premium brands. Adblade’s proprietary soft can generate a roadmap of CPM values for each placement in a publisher’s inventory. 

22. Google Ad Exchange

If you like the AdSense experience a lot and you don’t really want to move away from it, but the website is growing, and you need something a little more feature-rich, the Google Ad Exchange could be exactly what you’re looking for. Also known as ‘Adx,’ you’ll get paid by Adx based on every 1,000 impressions, rather than per click.

Of course, if you have people that are very engaged with your content and you get a lot of ad clicks, it may be worth sticking with AdSense, but if you’re just getting a lot of views, Adx is for you.

Adx allows access to all vendors and is integrated seamlessly with the Real-Time Bidding technology that means companies get a premium experience, and your readers get the best and most relevant ads in real-time. You’ll also have integrated into services like AdWords and Global DSPs, and can post your available inventory anonymously, branded, or a combination of both.

With a ton of filtering options, including ad-blocker bypassing, URL blocking, and data and cookie usage blocking, you’ll find this is one of the most complete experiences. A downside is you need to have at least 5 million visitors per month and need a specialist Google account rep to work with you.

Affiliate Marketing as an AdSense Alternative

23. Amazon Associates Program

Amazon Native Shopping AdsGoogle’s biggest ad competitors is Amazon, and most bloggers and publishers enroll in the Associates program for additional revenue. Amazon Native Shopping Ads is another way for publishers to monetize their website.

Amazon Native shopping Ads are contextual just like Google AdSense. When a reader makes a purchase by clicking an ad

Similar to AdSense ads, Amazon Native Shopping Ads are contextual, so they display relevant products based on the page content and keywords. If a user goes on to make a purchase after clicking on the ad, you get a commission for the user’s transaction. This is true even if the user does not purchase the product they clicked on.

Publishers can place Native Shopping Ads at the end of the article, showing readers ads for products (or related products) they read about.

24. Sovrn // Commerce

sovrn connverceIf you already have a ton of ad links on your website that you want to monetize, Sovrn // Commerce is the ad platform you’re going to want to use. You can automatically create links to your own eCommerce products, Amazon products, or most other well-known affiliate programs (around 30,000 in total). The links are added automatically, and payments made by PayPal to keep things easy and simple.

The platform also allows you to develop custom integrations, from creating customized visual experiences to getting data from the entire sales to funnel.

The Sovrn // Commerce dashboard enables you to keep track of the performance metrics so that you can adjust and improve your strategy. Additionally, you can compare performance metrics across different channels and discover where your viewers go after leaving your website or blog.

25. Carbon Ads

Carbon AdsOwned by BuySellAds, Carbon Ads is the perfect choice for an ad platform if the main audience you’re working with and writing to are developers or designers. As a tech-based website or blog, you can showcase ads that are highly specific for these niches, meaning the chances are much higher your readers will interact more, and you’ll make more money.

Some of the leading technology providers that use this service for their ads include Get Bootstrap, World Vector Logo, JSFiddle, Dribble, Sketch App Resources, Font Awesome, Coding Horror, Laravel, and many more. As you can see, there’s a lot of potential for high-quality ads, no matter what area of design and development you’re into.

As you would expect from design-based ads, the ads found here are extremely high quality and highly targeted so you can ensure your website will stay looking great. However, there are a few criteria you need to meet in order to get an account, such as monthly page views and having vacancy available in their ads program.

 Create Your Own Bidding Solution

If you’re looking for a quick and easy solution to monetize your website or blog, this probably isn’t the best way to do it, but it’s a solution nonetheless that many companies do make work for them. All you do is create header spaces on your website and then display the ads of the highest bidder. Also, make sure that your website and data storage safety are prioritized in this relation.

Of course, the problems here are finding bidders and organizing all the costs and contracts and payment services, but if you’ve got the time or you want to work on a special or custom advertising project, this could be a route you want to take.

 

About the Author: Regina Raap is a professional content writer at Finance assignments and Gum Essays and is here to help you make the most of all the opportunities that the internet has to offer your business. She is a writer by day and a reader by night. When Regina is not on the computer blogging for Researchpapersuk, you’ll likely find her reading her favorite book or playing with her cats.34d20b16-9703-461a-ba57-d5db190b48d6

 

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Vivek Khandelwal
Vivek Khandelwal
As Founder & COO, Vivek leads operations and marketing for iZooto. He spent the last 12 years building marketing and advertising products. Vivek started his career at Applied Mobile Labs, a startup he cofounded in 2009, where he launched multiple mobile products that were used by over 20Mn users across India. In 2016, Vivek along with his co-founders started iZooto - a web push notification platform to help publishers engage their users. Over 1000+ digital publishers and broadcast media organizations use iZooto daily to engage and retain their website visitors. Vivek works closely with iZooto's customers helping them build a robust engagement strategy. In his free time, he enjoys cycling, solving Sudoku with his mother, and building LEGO kits.

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