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iOS Push Notifications: Are we there yet? (Hint: Almost) [ Updated ]

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iOS Push Notifications: Are we there yet? (Hint: Almost) [ Updated ]

Update # 1 - Webkit team has started development on web app manifest. Latest status here.

Update # 2 - Webkit team now supports service workers, but sadly there is no Push API. Details here and here.

Web push notifications have made their mark felt for quite some time now. All the leading browsers with the exception of Safari on iOS support service workers and web push API. While Safari does support push notifications on Mac OS, browser notifications are not supported on iOS yet.

One of the most frequently asked questions by developers is when would they browser notifications get enabled for iOS ( iPhones and iPads). They have been waiting for iOS push notifications since Chrome extended web push API, back in April 2015.

"After almost 2.5 years of Chrome releasing support for Service worker, Apple changed the status of Service Worker from being Considered to being under development. Jake Archibald first reported." 

The status of the Service Worker has now changed from 'Supported in Preview ' to 'Supported'.

Web Push Notifications have clearly made difference in every marketing campaign it gets involved in. The Wider impact is because of almost all the browsers including Chrome, Firefox and Opera now support Web Push Notifications and Service Workers.


Get started with browser notifications on your website with iZooto. Book a Demo to learn more about how you can use push notifications to engage your users.


Service workers

Web Push Notifications essentially requires Service Workers. The image below shows how delayed iOS Safari is in terms of applying the Service Workers.

As you can see, Safari iOS has finally supported service workers in iOS 11.3. But what is on hold, is their support for Web Push Notifications.

iOS the reluctant one

iOS prefers to live within its own closed walls of its palace. Hence it is very selective even when it comes to supporting apps. First and foremost not all apps are available for iOS. The ones that are, need to be registered with the Apple Push Notification Service (APNS). They have to be manually opted for receiving push notifications. On other android phones, it is the bonus of the marketer to make people opt-in.

iOS has its own sets of rules and a long pre-review checklist for accepting app's push notifications which app developers must abide by. But now, Progressive Web Apps is supported on iOS! Which means that you can now install apps without the stringent app store approval. 

iOS push notifications - Final word

Even though it has started supporting service workers, it doesn't support Web Push Notifications yet. But there is a ray of hope with the support of service workers. 

For now, Safari only supports push notification on Mac. After the release of Chrome 63, Chrome web push notifications are displayed on native Mac OS notification system. Hopefully, iOS push notifications will come out in a few years as mentioned in the 5-year plan at the WebKit contributors meeting, 2015.

Be waiting on the wing, get started NOW with Web Push Notifications and make it work for your campaign.

Here are some additional handy resources on web push notifications:

Check out this detailed article to know all about Web Push Notifications, stay up-to-date about the status of iOS push notifications and know the browsers that support push notifications. 

Convert more of your website traffic into sales with iZooto Web Push Notifications. Start your FREE trial Now.



Pravya Pravin
Pravya Pravin
Pravya Pravin is a Product Marketer at iZooto. An artist who paints not only with words, but also on canvas. She loves exploring places less traveled and wishes to go on a bike trip to the highest motorable road.

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