The OS war is long over. Both iOS and Android won. Though on the same battleground, the fight is now between web apps and native apps. Over a billion users across the globe use Chrome on their mobile device to discover and consume content. According to the Comscore report, across 50 leading mobile properties, mobile web audience is twice the size of app audience. With advances in mobile web capabilities and new standards, mobile web adoption and usage is driving increased consumption, across categories.