The first day of the three days annual I/O developer conference has some major announcements. Google I/O 2018 has overwhelmed us with information right now! Here is what you need to know-
There has been a paradigm shift that has taken place in last 18 months, from browser to native apps and back to the browser again. The web is undergoing a silent revolution with web apps or as we call them, PWA (Progressive Web Apps). The upward trajectory of mobile web with PWA is something that all keen marketers know by now. Accelerated Mobile Pages (AMP) on the other hand, has made it lightning fast to access content available on the web. Both PWA and AMP have revolutionized user experience on the web. Both have seen amazing adoption backed by splendid results, and have been welcomed with open arms (stats coming soon).
The world is now a place, where we have a 24x7 4G internet connection on mobile devices, turning every second person into a Nomophobic. There was a time when we used to wait until midnight to start surfing the internet so all sluggish websites loaded faster. The only option we had was to wait forever because of the poor internet connectivity and sluggish websites. But now the picture is completely changed as nobody wants to wait for web pages to load. The only thing that hasn’t changed is the importance given to load time. Speed matters, more than ever to increase website ranking. This is where Accelerated Mobile Pages come in. Read on to know more.
I am overwhelmed with information right now. Day one of Google I/O 2017 had so much in the store about mobile web and especially on Progressive Web Apps, that Google IO 2017 was truly worth the wait. The amazing new capabilities, clearly show that web is the future. Believe it or not, 5 Billion devices are connected to the web. Chrome alone runs 2 billion devices for phone, tab, and laptop!