One might think an e-commerce business would have more visitors making purchases than brick-and-mortar stores, where merchants need to deal with foot traffic and window shoppers. It makes sense in theory, right?
97% of first-time users leave an e-commerce store without buying! 85% of these users never add anything to cart. Marketers apply brute force to recover abandoned carts, but few of them know that 42% of revenue is generated from browse abandonment campaigns. Read on to know how you can engage and retarget window shoppers, and ignite the desire to purchase.