Emotions are hard to control, and they mostly result in spontaneous decisions. Marketers have induced emotions in their campaigns to leverage exactly this. In this article, we will show how emotions have the power to turn the tables. We will then dive into how web push notifications can help you turn emotions into your click weapon.
Metrics in the e-commerce world are often overwhelming. The list is a long one to start with and it only gets longer as you scale your business. Depending upon your scale and stage, you could be tracking anywhere between 10- 55 metrics.
Customer experience is the new competitive battlefield. This is where Amazon slaughtered Ebay and Chubbies Shorts won against Birddogs. Users are becoming wary of the beaten to death marketing techniques, thus hampering their experience. This article talks about taking a fresh approach to improve customer experience, to effectively retain, retarget and engage users using browser notifications.
The average shopping cart abandonment rate is a whopping 69.23%! This is one-third of the sales you can potentially bag. Email has been the rescue boat for quite a lot of e-commerce businesses to tackle cart abandonment until this retargeting weapon came into the picture. Read more to understand how a retargeting strategy based on browser notifications recovers sales that otherwise would have been lost forever.