In E-commerce, there is no escaping cart abandonment. The average cart abandonment rate is as high as 69.23%! At desperate times like these, you need to look out for growth hacks to bring users back to the cart. Read on to know how Push Notifications act as a breath of fresh air amongst the clutter that users are entangled in.
Customer experience is the new competitive battlefield. This is where Amazon slaughtered Ebay and Chubbies Shorts won against Birddogs. Users are becoming wary of the beaten to death marketing techniques, thus hampering their experience. This article talks about taking a fresh approach to improve customer experience, to effectively retain, retarget and engage users using browser notifications.
The average shopping cart abandonment rate is a whopping 69.23%! This is one-third of the sales you can potentially bag. Email has been the rescue boat for quite a lot of e-commerce businesses to tackle cart abandonment until this retargeting weapon came into the picture. Read more to understand how a retargeting strategy based on browser notifications recovers sales that otherwise would have been lost forever.