No wonder that content marketing is one of the most discussed topics today. Being still the king of the most marketing activities, content can’t be treated as something you can pile up in a heap on your website and wait until something good happens to it. If you wish to get results from your content, you should work on it to make people like and share it.
People will not find you, you need be where they are!
If we haven’t said it enough, we’ll say it one more time: The processes you put in place to manage your content marketing will be unique. Your story is (or should be) unique, and so too will be your method for telling it. Planning is essential in every business. Without proper planning, it all breaks down into shambles. One spends a large amount of time planning the marketing strategy, whether to promote via email, browser push notifications and social media and more than often we miss out on the most important part - the content. Without attractive and intelligently weaved content, all your hard work on your marketing plan goes in vain. Content planning is as essential as any other planning.
What to Create new content for your blog? Followed by keyword research, the next stage of any Content Plan is Content Creation. This stage is supposedly the most crucial one as this is what will make or break your entire Content Marketing Plan. You need to be sure about the framework you choose for your content piece. Here is the perfect content framework that is advised to be followed for writing a good content.
Content Distribution is the next evolution of Content Marketing. Though, There is no denying that Content Planning begins with a vigorous keyword research and creating value-adding content, but the next in process and an equivalently significant stage is Content Distribution.
If you read any advice on content marketing, it will probably tell you to launch a blog. That's hardly surprising. But there are some blogging habits that you need to stop. Blogging is proven to increase leads and sales and to build authority, and the latest statistics from the Content Marketing Institute show that:
What is copywriting? For the uninitiated, Mad Men trivialized the idea of Copywriting. But again, in all honesty the word “Copy” does belong to the world of media. It was originally the media agencies where the “copywriters” along with the “creative” counterparts created ads to convey a message using radio or TV. This is how we traditionally understood copy. Though the word Copy essentially comes from latin and means “giving permission to transcribe”. Having said that, in an age where we fiddle with a dozen media platforms and half a dozen content formats, the word copy no more stands for “one-liners-to-sweep-you-away” Gone are the days where a size-fits-all approach.