The Art of Impactful Copywriting [Framework and Best Practices]

What is copywriting? For the uninitiated, Mad Men trivialized the idea of Copywriting. But again, in all honesty the word “Copy” does belong to the world of media. It was originally the media agencies where the “copywriters” along with the “creative” counterparts created ads to convey a message using radio or TV. This is how we traditionally understood copy. Though the word Copy essentially comes from latin and means “giving permission to transcribe”. Having said that, in an age where we fiddle with a dozen media platforms and half a dozen content formats, the word copy no more stands for “one-liners-to-sweep-you-away” Gone are the days where a size-fits-all approach.

  • 7 min read
  • Aug 19, 2016

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