Why Your Customers Are Leaving and How To Retain Them

It is almost an endless rat race when it comes to acquiring new customers. An unremitting, exhaustive experience for marketers; as it not only consumes time, but it’s also hard on the wallet. Some marketers are fully engrossed in acquiring new users, that they unknowingly start ignoring their money-making customers. Ultimately, they end up gaining few users, but lose many more. It is one vicious cycle. In fact, Forrester reports that70% of CMOs did not list retention as a top priority.

User Engagement or Customer Engagement: What works best for you?

“Sometimes the best discoveries are the result of simple observations” ― Dr. Seyed Reza Agha

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