We have been building iZooto for a little over 2 years now and we have slowly but steadily scaled to about 15,000 businesses pushing over 1.75B+ notifications every month. In the last 12 months, we have focused a lot more on speaking with customers to understand them better. When we look back at our customer interviews, 2 key insights stand out -
What is the 'Gamify' Concept? How can a Gamified platform, product or service get you more engagement?
Attribution is the holy grail of marketing. Gone are the days when people agreed to statements like these -
When it comes to Non-Profits, the operating ideology often is very simple. Every drop adds up. Every $ is equally valuable. Read on to know how non-profits can engage their users with the help of specific tools.
To understand what is Fake News - picture this:
The world is now a place, where we have a 24x7 4G internet connection on mobile devices, turning every second person into a Nomophobic. There was a time when we used to wait until midnight to start surfing the internet so all sluggish websites loaded faster. The only option we had was to wait forever because of the poor internet connectivity and sluggish websites. But now the picture is completely changed as nobody wants to wait for web pages to load. The only thing that hasn’t changed is the importance given to load time. Speed matters, more than ever to increase website ranking. This is where Accelerated Mobile Pages come in. Read on to know more.