Influencers with their enigmatic aura, are creating a boom in the e-commerce realm. From helping brands mint money to retaining users, many influencers are now seeing an opportunity to start their own venture. With millions of followers to back them up, influencers are not only helping other brands, but helping themselves slide into the pool of e-commerce nirvana.
We have been building iZooto for a little over 2 years now and we have slowly but steadily scaled to about 15,000 businesses pushing over 1.75B+ notifications every month. In the last 12 months, we have focused a lot more on speaking with customers to understand them better. When we look back at our customer interviews, 2 key insights stand out -
The e-commerce business is increasing with each passing day. Today's tech-savvy people prefer shopping online rather than going to a brick and mortar shop to buy products. The e-commerce business is increasing with each passing day. This trend has given birth to several shopping websites. Apart from this, several small and big players are entering the e-commerce world almost every day. To be honest, creating an e-commerce store, keeping it live 24*7, and running it successfully is a really challenging job in itself. It requires a team of well-trained professionals, purchase of the latest software, Antivirus, Firewall, hosting server and its regular updating and website revamping from time-to-time.
‘Digital’ is the hot phrase in terms of promotion right now. We are gradually seeing outdated methods of advertising like TV and print being replaced with ideas including search engine optimisation (SEO) and social media marketing (SMM), both of which are subsets of an ‘umbrella’ category: content marketing.
70% of users read and consult an online review before making a purchase. Reviews have become a validator for users to actually consider to buy the product and then finally convert. But not every user would write a review once they buy a product. Read on to know how you can encourage users to leave a review to influence others to make a purchase.
No wonder that content marketing is one of the most discussed topics today. Being still the king of the most marketing activities, content can’t be treated as something you can pile up in a heap on your website and wait until something good happens to it. If you wish to get results from your content, you should work on it to make people like and share it.
iZooto is an audience re-engagement tool that drives higher conversions, order fulfillment, and user callback exponentially. iZooto’s Web Push Notification platform allows businesses to send push notifications to consenting customers on their Mobile & Desktop, without any App.