The era of the internet provides us with countless possibilities. For businesses, it is extremely beneficial as they can build an online presence and grow it, in order to reach a wide audience. Today, if you don’t have an online presence, it is almost as if you don’t exist. It is a cost-effective and quick way to reach out to your customer base. A vital aspect of it is local SEO. It is important for your website to have a good ranking in local search pages.
Retailers were content with the brick and mortar just before the world moved online. They had a flourishing business going until the realization hit them hard. Even their loyal users preferred shopping from the comfort of their homes rather than buy something from retail stores. More than 50% of consumers claim they purchased more on the web than from physical stores. With more than 800 alternative options available online, shoppers find it easy to browse, compare and buy accordingly.