Naina Redhu is a luxury & lifestyle photographer and a blogger. Naina has been blogging for over 12 years now, covering visual stories that she experiences in her daily life. Some of the biggest brands have collaborated with her for storytelling and photography and sometimes she shares her first hand experiences with no branded agenda. Back in 2004, Naina’s blog focused on anything interesting and creative under the sun. Brands had barely accepted the internet and the millennials were still getting out of college and not everything was on Social Media. The world has moved fast - from a stage of non acceptance, to a time when every single person and every brand has become active on Facebook, Instagram, Snapchat and of course Twitter. Here are excerpts from Vivek Khandelwal’s conversation with Naina Redhu on the ideal brand blogger engagement and her experience as an entrepreneur, blogger and photographer.