Let’s say you want to be in constant touch with a website that you love, so you try downloading the app. Then you realize you have to delete a few things on your mobile due to insufficient space. Finally, you download the app and it functions great, until… your net connection is lost. Is it worth going through all of this when all you wanted was to browse with ease? This was one of the reasons that the idea of progressive web apps was proposed.
What is GCM (Google Cloud Messaging)? Google Cloud Messaging is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers. It was launched in 2012 with a goal of making it the best mobile messaging platform to help marketers reach their users, notify them of important events and keep the data in their applications fresh. GCM is being used by marketers and developers to send messages to their users with the help of GCM Sender ID and the Server Key.
There has been a lot going on during the past few weeks. We are happy to share few of our favourite articles with you to provide better insights about the latest trends of digital marketing.