The e-commerce business is increasing with each passing day. Today's tech-savvy people prefer shopping online rather than going to a brick and mortar shop to buy products. The e-commerce business is increasing with each passing day. This trend has given birth to several shopping websites. Apart from this, several small and big players are entering the e-commerce world almost every day. To be honest, creating an e-commerce store, keeping it live 24*7, and running it successfully is a really challenging job in itself. It requires a team of well-trained professionals, purchase of the latest software, Antivirus, Firewall, hosting server and its regular updating and website revamping from time-to-time.
No wonder that content marketing is one of the most discussed topics today. Being still the king of the most marketing activities, content can’t be treated as something you can pile up in a heap on your website and wait until something good happens to it. If you wish to get results from your content, you should work on it to make people like and share it.
Growth is becoming increasingly difficult. Marketers across the globe are scouting for innovative methods and tactics to attract users. Marketing using web push notifications is slowly hitting the mainstream, especially in e-commerce. This article talks about how marketers in the retail are using this channel to drive business.
The era of the internet provides us with countless possibilities. For businesses, it is extremely beneficial as they can build an online presence and grow it, in order to reach a wide audience. Today, if you don’t have an online presence, it is almost as if you don’t exist. It is a cost-effective and quick way to reach out to your customer base. A vital aspect of it is local SEO. It is important for your website to have a good ranking in local search pages.
There has been a paradigm shift that has taken place in last 18 months, from browser to native apps and back to the browser again. The web is undergoing a silent revolution with web apps or as we call them, PWA (Progressive Web Apps). The upward trajectory of mobile web with PWA is something that all keen marketers know by now. Accelerated Mobile Pages (AMP) on the other hand, has made it lightning fast to access content available on the web. Both PWA and AMP have revolutionized user experience on the web. Both have seen amazing adoption backed by splendid results, and have been welcomed with open arms (stats coming soon).
Every single year, thousands of individuals set out to build a business of their own. But, Forbes estimates that 9 out of 10 of them fail! Can you believe it? There is a 90%failure ratein building your own business. And if you are planning to develop an e-commerce storeof your own, things don’t change much.
eMarketer shows that retail sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. Retail stores have an advantage of having a presence offline as well as online. 68% of shoppers said that they regularly research products in-store before they purchase them online. The millennials prefer shopping online, than going to a retail store and searching for products. Marketers and brands are using digital tools such as Web Push Notifications to maximize customer engagement.