Customer experience is the new competitive battlefield. This is where Amazon slaughtered Ebay and Chubbies Shorts won against Birddogs. Users are becoming wary of the beaten to death marketing techniques, thus hampering their experience. This article talks about taking a fresh approach to improve customer experience, to effectively retain, retarget and engage users using browser notifications.
Experiments are time consuming. Yes. But are they worth your time? Totally!
Everything that we shipped in May was built with a single focus - driving more impact. This also falls in line with our bigger objective of building a marketing automation solution using web push notifications. Here are the three most important and exciting features that we shipped in the month of May:
Team iZooto is always striving to make push notifications more effective as a channel for our customers. When we realized that users could be targeted better, we went one step ahead, and further drilled down the segmentation process. And thus, was born an amazing new feature. We bring to you this new feature, ‘User Profiling’, which allows you to segment your users better and send personalized notifications.
You need users to visit your website, to engage and finally to make a transaction. What if I tell you that the users will need you more; rather than the other way round? Surprised? Don't be. 54% users are actively shopping online, especially with millennials driving the shift. 40% of these made more than 7 transactions and more after segmentation!
88% of consumers say they’re more likely to make a transaction when they receive personalized and connected cross-channel experiences. 74% of online consumers get annoyed with content that has nothing to do with their interests. 75% of marketers say “dynamic, personalized content” across all channels is very important, but most of them are still stuck in the planning stage. That is more than half of the marketing crowd! One needs to personalize to skyrocket UX.
Brands that send push notifications triggered by behaviors see nine times the engagement than messages blasted in the moment. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. “Kahuna data reveals that customizing delivery time based on user preference results in an average conversion uplift of 384%”, says Andrew Chen. See, how all this makes a huge difference in your push notifications? Don’t worry, we will tell you how and what you need to do.