[Interview] Retarget your Website Visitors with Personalized Notifications and Drive Conversions

iZooto is an audience re-engagement tool that drives higher conversions, order fulfillment, and user callback exponentially. iZooto’s Web Push Notification platform allows businesses to send push notifications to consenting customers on their Mobile & Desktop, without any App.

  • 7 min read
  • Oct 07, 2017

Publisher's Battle Against Fake News

To understand what is Fake News - picture this:

How Publishers Can Increase SERP Challenges With Accelerated Mobile Pages

The world is now a place, where we have a 24x7 4G internet connection on mobile devices, turning every second person into a Nomophobic. There was a time when we used to wait until midnight to start surfing the internet so all sluggish websites loaded faster. The only option we had was to wait forever because of the poor internet connectivity and sluggish websites. But now the picture is completely changed as nobody wants to wait for web pages to load. The only thing that hasn’t changed is the importance given to load time. Speed matters, more than ever to increase website ranking. This is where Accelerated Mobile Pages come in.  Read on to know more.

Top 111 Ad Networks in India That Publishers Can Choose To Work With

There has been a drastic change within the digital advertising landscape. The rapid digitization of advertising as a whole has resulted in the formation of numerous businesses, each one offering a unique product or service that aids the overall online advertising process and adds value to the link between a publisher and an advertiser. These players are Ad Networks. With these new players in the ecosystem, the digital advertising model has evolved and is no longer the simple model of days gone by. It has evolved into a much more complex model.

Publishers Jump Start Their Traffic By Leveraging Web Push Notifications

If there is one thing that made the world flat, it is the internet. YouTube reports mobile video consumption rises 100% every year. It is estimated that by 2018, 79% of online browsers will watch an online video every single day. The Huffington Post posts a story every 58 seconds, which sums up to 2,000 articles!  From news to viral cat videos, everything is now just a click away. Thanks to social media, content discovery is simpler than ever before. Content (viral content) makes it way to our timeline on Twitter / Facebook / Google Now – before we actively seek. These are exciting times for the content publishers.

Juggling Ad Revenue: A Major Online Publishing Challenge

We'll be publishing an entire article series addressing all the major online publishing challenges.  In this first part, we'll focus on how monetization has become a challenge in this post click era and how experts are doing it.

How Publishers Are Leveraging Web Push Notifications To Reduce Their Dependency on Facebook

Businesses in News and Media industry have rapidly evolved over the past few years. It has continuously been exploring more sophisticated marketing solutions to drive user acquisition and engagement.

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