In E-commerce, there is no escaping cart abandonment. The average cart abandonment rate is as high as 69.23%! At desperate times like these, you need to look out for growth hacks to bring users back to the cart. Read on to know how Push Notifications act as a breath of fresh air amongst the clutter that users are entangled in.
Robert Cialdini's book, Influence - The Psychology of persuasion talks about 6 comprehensive principles that guide human behaviour. The first principle universal principle of influence is reciprocity. "Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first." There is not a better place than the internet to validate this. As a user, does it not feel good when you are been acknowledged, given importance and bestowed with exclusive offers? For the first time website visitors, giving a warm welcome becomes essential to show that you appreciate them visiting the website. Using web push notification you can convert your anonymous website visitors into audience. As these users subscribe to push notifications, reciprocating their action with a welcome notification that presents a unique offer is a great way of kickstarting a relationship. The welcome notification also assures the user that they have successfully subscribed to your website. Thanking people is an essential part to make users feel valued and welcome notification plays a pivotal role in making this happen.
With new technological advancements in travel and hospitality, traditional travel agents are fading fast, except for highly trained niche experts. Many travel softwares are now using advanced technology like AI and machine learning to search thousands of travel booking sites, serving curated, personalized options based on the preferences shared.
They are setting new trends, they are making their moms proud and while they are at it, they also tweet and Snapchat. Millennials are agile, swift and they want to be everywhere. They love instant gratification and they are here to stay. Yes, Millennials by 2018, will have the most spending power. The lucrative crowd that you have to please is right here. Marketing to millennials is different from how you market to the rest of your users. Read on to know how they function and learn the right way to market to them.
Experiments are time consuming. Yes. But are they worth your time? Totally!
If you are an e-commerce website, what will be your first motive other than to generate sales? But here is the painful truth - over 69% of shopping carts on the web go abandoned! Not everyone checks your ‘super sale’ email and half of the re-targeting emails end up in the trash.