The first day of the three days annual I/O developer conference has some major announcements. Google I/O 2018 has overwhelmed us with information right now! Here is what you need to know-
There has been a paradigm shift that has taken place in last 18 months, from browser to native apps and back to the browser again. The web is undergoing a silent revolution with web apps or as we call them, PWA (Progressive Web Apps). The upward trajectory of mobile web with PWA is something that all keen marketers know by now. Accelerated Mobile Pages (AMP) on the other hand, has made it lightning fast to access content available on the web. Both PWA and AMP have revolutionized user experience on the web. Both have seen amazing adoption backed by splendid results, and have been welcomed with open arms (stats coming soon).
After an information packed Day 1 at Google IO 2017, there was hardly any relief on Day 2 as it had much more to offer. It focused on how web is getting better than ever with richer experiences. It thus blurred the lines between apps and itself. Apart from a seamless experience, it has also made the life of users very simple. "Mobile Ecommerce is huge. US mcommerce sales will be over $15 billion this year"- eMarketer
I am overwhelmed with information right now. Day one of Google I/O 2017 had so much in the store about mobile web and especially on Progressive Web Apps, that Google IO 2017 was truly worth the wait. The amazing new capabilities, clearly show that web is the future. Believe it or not, 5 Billion devices are connected to the web. Chrome alone runs 2 billion devices for phone, tab, and laptop!
PWA could be described as a mix of a mobile app and a web page, pulling the best elements of both and creating a cool new user experience. It makes use of some of the modern web capabilities to deliver an app like experience to its users. PWAs have to meet certain requirements that make them work like an app. With the additional benefit of its searchability via URLs and search engine; PWA has an upper hand compared to Apps.
Progressive web app came into being in 2015, decoding and connecting every loophole in the functioning of websites and apps and turning it into an amazing thing called a ‘web app’.
Let’s say you want to be in constant touch with a website that you love, so you try downloading the app. Then you realize you have to delete a few things on your mobile due to insufficient space. Finally, you download the app and it functions great, until… your net connection is lost. Is it worth going through all of this when all you wanted was to browse with ease? This was one of the reasons that the idea of progressive web apps was proposed.