eMarketer shows that retail sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. Retail stores have an advantage of having a presence offline as well as online. 68% of shoppers said that they regularly research products in-store before they purchase them online. The millennials prefer shopping online, than going to a retail store and searching for products. Marketers and brands are using digital tools such as Web Push Notifications to maximize customer engagement.
Retailers were content with the brick and mortar just before the world moved online. They had a flourishing business going until the realization hit them hard. Even their loyal users preferred shopping from the comfort of their homes rather than buy something from retail stores. More than 50% of consumers claim they purchased more on the web than from physical stores. With more than 800 alternative options available online, shoppers find it easy to browse, compare and buy accordingly.