97% of first-time users leave an e-commerce store without buying! 85% of these users never add anything to cart. Marketers apply brute force to recover abandoned carts, but few of them know that 42% of revenue is generated from browse abandonment campaigns. Read on to know how you can engage and retarget window shoppers, and ignite the desire to purchase.
Discounting comes across as the nitro booster your store needs, to supercharge sales. At times you might have to cut down on the price at your expense, but the juice will definitely be worth the squeeze. This article will take you through discounting strategies according to the stage your store is in, to make this magical formula do wonders.
We had seen some amazing results from the first two Playbooks that we released. Needless to say, we are super excited to see how the next set of Playbooks work for you.