Launching a new store is no short of an emotional rollercoaster. It is as overwhelming as it can get. You might feel like starting off right away and fill those wallets, but it’s like cutting your legs off to run faster. Not something that you want. This article will help you make sure that you have everything in place and make your cash register to go Cha-Ching!
The Enterprise Guide to Global E-commerce anticipates that there will be a 246.5% increase in worldwide e-commerce sales, going from $1.3 trillion in 2014 to $4.5 trillion in 2021.
We have been building iZooto for a little over 2 years now and we have slowly but steadily scaled to about 15,000 businesses pushing over 1.75B+ notifications every month. In the last 12 months, we have focused a lot more on speaking with customers to understand them better. When we look back at our customer interviews, 2 key insights stand out -
The average shopping cart abandonment rate is a whopping 69.23%! This is one-third of the sales you can potentially bag. Email has been the rescue boat for quite a lot of e-commerce businesses to tackle cart abandonment until this retargeting weapon came into the picture. Read more to understand how a retargeting strategy based on browser notifications recovers sales that otherwise would have been lost forever.
If you are an e-commerce website, what will be your first motive other than to generate sales? But here is the painful truth - over 69% of shopping carts on the web go abandoned! Not everyone checks your ‘super sale’ email and half of the re-targeting emails end up in the trash.
Hope you're already signed up on izooto.com and have the integration instructions with you. Following instructions will help you place the js tag for Shopify web push notification integration - Quick And Easy. Please note that you won't be able to integrate an HTTPS site on shopify as for HTTPS sites we require two files - manifest.json, service-worker.js to be placed at root directory and shopify framework doesn't provide access to root directory. However, for your HTTPS website you can select HTTP protocol at sign-up and integrate the js tag as per following instructions. The js tag generated on HTTP works on both the protocols - HTTP as well as HTTPS.