In E-commerce, there is no escaping cart abandonment. The average cart abandonment rate is as high as 69.23%! At desperate times like these, you need to look out for growth hacks to bring users back to the cart. Read on to know how Push Notifications act as a breath of fresh air amongst the clutter that users are entangled in.
Emotions are hard to control, and they mostly result in spontaneous decisions. Marketers have induced emotions in their campaigns to leverage exactly this. In this article, we will show how emotions have the power to turn the tables. We will then dive into how web push notifications can help you turn emotions into your click weapon.
Robert Cialdini's book, Influence - The Psychology of persuasion talks about 6 comprehensive principles that guide human behaviour. The first principle universal principle of influence is reciprocity. "Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first." There is not a better place than the internet to validate this. As a user, does it not feel good when you are been acknowledged, given importance and bestowed with exclusive offers? For the first time website visitors, giving a warm welcome becomes essential to show that you appreciate them visiting the website. Using web push notification you can convert your anonymous website visitors into audience. As these users subscribe to push notifications, reciprocating their action with a welcome notification that presents a unique offer is a great way of kickstarting a relationship. The welcome notification also assures the user that they have successfully subscribed to your website. Thanking people is an essential part to make users feel valued and welcome notification plays a pivotal role in making this happen.
Brands that send push notifications triggered by behaviors see nine times the engagement than messages blasted in the moment. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. “Kahuna data reveals that customizing delivery time based on user preference results in an average conversion uplift of 384%”, says Andrew Chen. See, how all this makes a huge difference in your push notifications? Don’t worry, we will tell you how and what you need to do.