Growth is becoming increasingly difficult. Marketers across the globe are scouting for innovative methods and tactics to attract users. Marketing using web push notifications is slowly hitting the mainstream, especially in e-commerce. This article talks about how marketers in the retail are using this channel to drive business.
With new technological advancements in travel and hospitality, traditional travel agents are fading fast, except for highly trained niche experts. Many travel softwares are now using advanced technology like AI and machine learning to search thousands of travel booking sites, serving curated, personalized options based on the preferences shared.
eMarketer shows that retail sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. Retail stores have an advantage of having a presence offline as well as online. 68% of shoppers said that they regularly research products in-store before they purchase them online. The millennials prefer shopping online, than going to a retail store and searching for products. Marketers and brands are using digital tools such as Web Push Notifications to maximize customer engagement.
If you are an e-commerce website, what will be your first motive other than to generate sales? But here is the painful truth - over 69% of shopping carts on the web go abandoned! Not everyone checks your ‘super sale’ email and half of the re-targeting emails end up in the trash.
If there is one thing that made the world flat, it is the internet. YouTube reports mobile video consumption rises 100% every year. It is estimated that by 2018, 79% of online browsers will watch an online video every single day. The Huffington Post posts a story every 58 seconds, which sums up to 2,000 articles! From news to viral cat videos, everything is now just a click away. Thanks to social media, content discovery is simpler than ever before. Content (viral content) makes it way to our timeline on Twitter / Facebook / Google Now – before we actively seek. These are exciting times for the content publishers.
Businesses in News and Media industry have rapidly evolved over the past few years. It has continuously been exploring more sophisticated marketing solutions to drive user acquisition and engagement.
The Massive Open Online Course (MOOC) market size is expected to grow from USD 1.83 Billion in 2015 to USD 8.50 Billion by 2020. And it is at a compound annual growth rate (CAGR) of 36.0%. MOOC is used by a large number of learners, from academic campuses to big corporations. Today, more than 4.6 million students are studying at least one course online and 77 % of U.S corporations use e-learning to train and educate their employees.