97% of first-time users leave an e-commerce store without buying! 85% of these users never add anything to cart. Marketers apply brute force to recover abandoned carts, but few of them know that 42% of revenue is generated from browse abandonment campaigns. Read on to know how you can engage and retarget window shoppers, and ignite the desire to purchase.
eMarketer shows that retail sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. Retail stores have an advantage of having a presence offline as well as online. 68% of shoppers said that they regularly research products in-store before they purchase them online. The millennials prefer shopping online, than going to a retail store and searching for products. Marketers and brands are using digital tools such as Web Push Notifications to maximize customer engagement.
Mobile web push notifications are slowly becoming part of everyone's mainstream Marketing and Sales Strategy. Be it an E-commerce selling their 'End of Season Sale' or a blogger/publisher broadcasting their newest piece of content, it's a must have communication tool in today's scenario.