While e-commerce sites have been constantly on the rise, maintaining one is not an easy task. These sites need to be updated from time to time in order to reflect what’s actually in your inventory, and also requires transaction management and customer support, among others.
There is a reason why users aren’t subscribing to your notifications as they should. Here is a question you need to answer - What is the ‘right time’ to push out a web push notification? Here is a hint - it is definitely not forcing the users to act on a prompt as soon as your website loads. Read on to know what permission UX is and how you can delight your customers.
Everything that we shipped in May was built with a single focus - driving more impact. This also falls in line with our bigger objective of building a marketing automation solution using web push notifications. Here are the three most important and exciting features that we shipped in the month of May:
70% of the buying experience depends on the user experience, which is the key factor in differentiating you from your competitors. 50% of websites get only 15 seconds of attention, says Tony Haile, CEO of Chartbeat. 88% of users will not return to your website after a bad experience. 88% is BIG. But again, all is not lost. Marketers are increasingly doing a revamp of their marketing strategy with UX as their core focus. It is important to understand the user a bit more before we jump on the UX bandwagon.
88% of consumers say they’re more likely to make a transaction when they receive personalized and connected cross-channel experiences. 74% of online consumers get annoyed with content that has nothing to do with their interests. 75% of marketers say “dynamic, personalized content” across all channels is very important, but most of them are still stuck in the planning stage. That is more than half of the marketing crowd! One needs to personalize to skyrocket UX.
As an e-commerce Marketer, you must be asking this question to yourself quite often. Almost everyday you must be in this dilemma to understand WHEN you should engage your users. Now what if I tell you, this post has got this answer for you? That would be great. Right?
Local Time Notification Delivery with iZooto Trak.in, that started off a blog covering technology and startup news, over the years has turned into a full-fledged News and Opinion site and attracts users globally. Arun ( owner of Trak.in ) has been using iZooto for quite some time and with a user base of over 20K subscribers, Arun drives repeat traffic in 5 digits to Trak using web push. Every Monday morning Arun publishes a post titled Weekly recap, covering the key events of last week. Like many other readers, I look forward to that. Its short, yet exhaustive. Arun pushes the notification at 9.30 AM Indian Standard Time. Had it been business as usual, this notification would have reached the US subscribers at 11PM on Sunday Night, in London at 4AM and pissed off users. But nope - with iZooto's Local Time Notification delivery, notification are sent as per user's local time - which means the subscribers in London got the notification at 9.30 AM GMT ( 3PM IST)