70% of the buying experience depends on the user experience, which is the key factor in differentiating you from your competitors. 50% of websites get only 15 seconds of attention, says Tony Haile, CEO of Chartbeat. 88% of users will not return to your website after a bad experience. 88% is BIG. But again, all is not lost. Marketers are increasingly doing a revamp of their marketing strategy with UX as their core focus. It is important to understand the user a bit more before we jump on the UX bandwagon.