Robert Cialdini's book, Influence - The Psychology of persuasion talks about 6 comprehensive principles that guide human behaviour. The first principle universal principle of influence is reciprocity. "Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first." There is not a better place than the internet to validate this. As a user, does it not feel good when you are been acknowledged, given importance and bestowed with exclusive offers? For the first time website visitors, giving a warm welcome becomes essential to show that you appreciate them visiting the website. Using web push notification you can convert your anonymous website visitors into audience. As these users subscribe to push notifications, reciprocating their action with a welcome notification that presents a unique offer is a great way of kickstarting a relationship. The welcome notification also assures the user that they have successfully subscribed to your website. Thanking people is an essential part to make users feel valued and welcome notification plays a pivotal role in making this happen.
An Emoji is worth more than 1,000 Words. Here’s Why. Let’s face it. Emojis work. Everyone gets them; including your grandmother. For that matter, scientists say that emojis are the digital version of expressions used in a face to face conversation. Emojis have become ubiquitous. They have turned to become a language in itself and is the fastest growing language in Britain. Believe it or not, more than 60 billion emojis are sent on a daily basis! We are in an era in which 92% communicate through emoticons than relying on plain text.
When it comes to Non-Profits, the operating ideology often is very simple. Every drop adds up. Every $ is equally valuable. Read on to know how non-profits can engage their users with the help of specific tools.
With new technological advancements in travel and hospitality, traditional travel agents are fading fast, except for highly trained niche experts. Many travel softwares are now using advanced technology like AI and machine learning to search thousands of travel booking sites, serving curated, personalized options based on the preferences shared.
It is almost an endless rat race when it comes to acquiring new customers. An unremitting, exhaustive experience for marketers; as it not only consumes time, but it’s also hard on the wallet. Some marketers are fully engrossed in acquiring new users, that they unknowingly start ignoring their money-making customers. Ultimately, they end up gaining few users, but lose many more. It is one vicious cycle. In fact, Forrester reports that70% of CMOs did not list retention as a top priority.
eMarketer shows that retail sales will increase to $4.058 trillion in 2020, making up 14.6% of total retail spending. Retail stores have an advantage of having a presence offline as well as online. 68% of shoppers said that they regularly research products in-store before they purchase them online. The millennials prefer shopping online, than going to a retail store and searching for products. Marketers and brands are using digital tools such as Web Push Notifications to maximize customer engagement.
You have an app, new Idea, new Update. You wonder how will you deliver them to the right user? Google won't leave you alone in the desert without showing you the way. No, I don't mean Google Maps. Google introduced Firebase Cloud Messaging which is a free tool/ platform that will help you send Web Push Notifications.