couponhaat-casestudy

Couponhaat gives away outstanding discounts from various e-commerce stores. They wanted to keep in touch with their users, let the right users know at the right time about new coupons, broadcast coupons and so on. They were searching for a tool that would help them engage with their users effectively. 

Background

Providing the Best Discounts from Leading E-commerce Stores

Couponhaat.in is one of India’s top Coupon Destinations, attracting over 200K users across the globe. With a never-ending list of coupons and deals, they provide the best discounts from the leading stores such as Amazon, Flipkart, Paytm, SnapDeal, eBay, across popular categories like Food, Travel, Electronics, Smartphones, Travel, Fashion and more.

Challenges

Engaging Effectively with Website Visitors

Coupon-based affiliates work in a highly competitive environment where on an average, a customer visits 4-6 coupon sites before completing a transaction. Since, there are over 25,000+ coupon sites in India alone, offering coupons for a wide range of products and services, it becomes all the more important for Coupon Based Affiliates to have a strong relationship with their users.

In this context, Couponhaat.in, a leading coupon based affiliate was laser-focused on building user loyalty. While the website attracts substantial organic and social traffic, the key challenge remained losing users to competitors. Another critical factor in the affiliate business remains - distribution of coupons and promotion codes. Some of the high traction categories, including fashion, electronics, and recharge, rely heavily on being the first source of discovery. The key here is, being the first point of discovery.

With the sole objective of attracting users and driving transactions, the problem statement was two-fold:

-Engaging with website visitors efficiently

-Timely Announcement/Broadcast of coupons

growth-image-3

12%

Subscribers
in less than 12 Weeks

90% 

Repeat Traffic
being driven by
Web Push

18%

Performance
Better than Social
and Email Traffic

Solution

Initiating User Engagement Right from Day 0 of User Interaction

Web push as a channel has been extremely effective for business centered around E-Commerce. With the objective clearly defined, web push notifications were identified as the preferred channel of communication.

Couponhaat Case Study Image1

Keeping in mind the audience behavior and objective, campaigns were crafted with a clear call to actions, targeting users basis their location and device. Response for every campaign was tracked closely and the content was tweaked accordingly for next communication.

Results

Overall Increase In Performance

Within a span of 12 weeks, more than 35K users subscribed to web push notifications. As compared to Social, they saw a 40% increase in the Conversion Rate (Click to Sale), a 31% increase in the Average Session Duration and a 24% increase in the Average number of Pageviews. 

As compared to Email, they saw a 17% Increase in the Average Session Duration and a 12% increase in the Average number of Pageviews.

 

"iZooto is a feature-rich tool backed by API support. Audience builder is simply amazing. We can target users according to their interests, location, gender and more. It has helped up improve CTR on campaigns drastically."


- Vipin Kumar Yadav, CEO and Founder, Couponhaat

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