Here is how FreshMenu used web push notifications & acquired over 125K loyal subscribers
FreshMenu started with a very simple objective - To rescue the busy and always-on-the-run modern day youth with freshly prepared world cuisine. Founded in 2015, FreshMenu is an online platform that enables users to order food and receive delivery service.
Food Delivery is an extremely competitive space, especially in India. FreshMenu revises its menu every day bringing fresh items for customers. FreshMenu is built with an intent that users would use it once or twice a week. Given this scenario, both mobile and desktop web form a critical part of their user acquisition and engagement strategy. With kitchen’s operated in select geographies,
-Creating a user engagement strategy that encompasses both mobile as well as Desktop users
-Leverage hyper-local targeting to ensure that only users in relevant locations get the communication
-Communicate in a timely fashion to ensure users are able to respond and order swiftly
With over a Million visitors per month, FreshMenu’s first and foremost priority was to convert their web traffic on both mobile and desktop into subscribers. FreshMenu scaled up and acquired over 130K Subscribers in less than 4 months.
"We send geo-specific notifications to our users in Bangalore, Delhi, Gurgaon & Mumbai. This has helped us a lot in tailoring our communication based on our geo-specific offers, menu and more."
-Manvee Sharma, Manager - Digital Marketing, FreshMenu
From June to July, we saw a 43% increase in visits. Since then we have seen an average of 17% growth in visits week on week. Our order from Chrome Notifications grew by an average of 18% Month on Month.
"Our experience so far has been great. Right from integration to pushing out campaigns.There is more that we can do with the tool, which we haven't yet. The next step would be to segment users based on their behavior through an API integration, and reach outto them with relevant communication. We aim to explore the tool to its full potential."
-Manvee Sharma, Manager - Digital Marketing, FreshMenu
3% of total sales from web push notifications
Bajaao gathered more than 20K subscribers in just 12 weeks
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