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Whaaky wanted to engage with their entire website traffic without forcing them to sign-up. They were looking for a solution which could do not just that but also help them retarget with their traffic based on the position in the conversion funnel.

Background

A Store with Daily Deals and Discounts

Whaaky is an online store for flash sales and steal-deal prices across mobile gadgets, accessories, men’s clothing and footwear. It ties the Indian buyer’s love for high street fashion with the sellers of the famous Indian shopping streets together in a one-stop online destination. Whaaky collaborates with prominent retail owners with incredibly strong supply chains thus allowing them to scale with big volumes and massive discounts.

Challenges

Building a Subscriber Base and Recovering Abandoned Carts

With a whopping 1.4M traffic on their website, Whaaky was keen on expanding their reach to their entire customer base in order to inform them about the various flash sales and discounts on a daily basis. Given the ‘fast pace’ nature of their website, a significant number of users were reluctant to create an account by providing their email address, the team at Whaaky were losing these valuable visitors when it came to engagement and retargeting. Of course, display ads were helping them in this regard. However, with more and more people enabling ad blockers on their browsers, the response had started to plummet.

 


 

“iZooto is a great tool to have! It’s a great platform to reach your audience in the most efficient manner.”

-Rohit Jajodia, Merchandising Head

 


 

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6.04%

Total Sales from iZooto

16X

Return on Investment 

1.9%

Conversion Rate

Solution

Segmenting the Audience for Better Targeting

Whaaky, with the help of the Customer Success team at iZooto, lost no time in segmenting their audience on the basis of their activity and position in the marketing funnel - focussing primarily on the mid and bottom. Using Audience Builder, custom audiences were created based on the subscriber’s interest in each product category along with the most recent activity. This ensured that the communication for each campaign was laser-focused and contextual for that very audience set, leading to more engagement and effectively more conversions. Right from targeting subscribers who bounced off after visiting a product page to those who abandoned their carts, Whaaky closed all the major leaks in the funnel thus helping them close all potential sales.

 


 

"The team is extremely supportive and available 24*7! Would absolutely recommend this if you are looking out for push notifications."

- Saurabh Ramdorai, AVP - Business

 


 

Harnessing The Power of Contextual Campaigns

Whaaky started pushing regular campaigns which highlighted the daily discounts and offers. As the website focuses on daily deals across categories, the response to these campaigns steadily shot up. Alongside, recurring campaigns were also scheduled for consistent retargeting of the drop-offs from product pages and cart. These were further optimized with the help of iZooto’s Customer Success Lead, Kristi leading to not just repeated subscriber engagement but also allowed them to hit a massive conversion rate of 3.26%!

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 Conversions coming out of iZooto are 1.5x when compared with paid campaigns standing at a solid 1.90%. With more than 51% of the campaigns hitting a CTR of above 5%, Whaaky raked in 6% of its total sales from iZooto alone in just 8 weeks with a 16x ROI!

Whaaky has not only been able to reach out to all their customers and visitors but also managed to create another channel to amp up their overall sales. As the performance of web push has remained consistent, it's scaling up really well with the flood of traffic that the website receives.

 

 

Results

Scaling up with Web Push Notifications

With iZooto, Whaaky was not only able to engage with their users effectively with relatable content but also close all potential sales with the help of retargeting campaigns for abandoned cart users.

Conversions coming out of iZooto are 1.5x when compared with paid campaigns standing at a solid 1.90%. With more than 51% of the campaigns hitting a CTR of above 5%, Whaaky raked in 6% of its total sales from iZooto alone in just 8 weeks with a 16x ROI!

Whaaky has not only been able to reach out to all their customers and visitors but also managed to create another channel to amp up their overall sales. As the performance of web push has remained consistent, it's scaling up really well with the flood of traffic that the website receives.

"Their (iZooto’s) commitment to help us grow and excel is what has made web push notifications as a channel become a game changer for us!"


- Saurabh Ramdorai, AVP - Business

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3% of total sales from web push notifications 

Engaging subscribers and driving sales

Bajaao gets 5X conversions using iZooto as compared to paid campaigns

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