couponzguru

CouponzGuru covers over 50 leading e-tailers in India and strives to provides users with the best discount coupons. They wanted to segment their users and then engage with them contextually. They were on a look out for a tool that would help them engage and re-target users back to the site.

Background

A Coupon Destination Like No Other

CouponzGuru is India’s leading E-commerce enabler focusing on coupons and deals across categories such as fashion, travel, mobile, and food & grocery. It provides an endless list of deals and discount coupons making them the ideal coupon destination.

They cover over 50 leading e-tailers in India including the likes of Flipkart, Myntra, Jabong, Amazon, Uber, Tatacliq, MakeMyTrip, Yatra, Dominos, Ola, FreshMenu, Big Basket and more.

Challenges

Retargeting Users Effectively

Coupon-based affiliates work in a highly competitive environment where on an average, a customer visits 4-6 coupon sites before completing a transaction. India alone has over 25k+ coupon sites offering coupons for a wide range of products and services and hence it becomes even more important for coupon based affiliates to build a strong relationship with their consumers.

Although CouponzGuru is very effective when it comes to providing its users with the best deals, the key challenge that they were facing was user segmentation.

growth-image-3

1.3Mn+

Subscribers

20%

Increase in ROI

Solution

Making the switch from Email to Web Push

Browser push as a marketing channel has been exceptionally beneficial for business centered around the E-Commerce industry. CouponzGuru wanted to test its capability themselves and considered giving web push a try. They wanted the best service provider and hence decided to opt for iZooto's web push notifications to overcome the challenges that they were facing. Within a few days of implementation, they saw a mammoth hike in user engagement and an impressive increase in traction.

 


 

We were able to see immediate results with iZooto. In a few weeks, we realized that web push not only reduced cost as compared to emails but also generated more revenue as compared to other channels. iZooto as a product has rapidly evolved into an automation platform.

-Vikash Khetan CEO, CouponzGuru

 


 

Intelligent Segmentation

CouponzGuru onboard all its user-data to iZooto and converted it into actionable user-segments. iZooto with its amazing User Profiling feature, segmented users according to their interests and helped to send personalized notifications. After doing so, they were able to track almost every user activity like clicks on brands (Nike, Adidas etc), stores (Abof, Dominoes, Flipkart etc), categories (mobile & electronics, clothing and shoes, flight & travel, food and groceries etc) and products (shirts, shoes, pizza etc). There are three ways via which deals and coupons can be tracked. Deals - That direct users to the parent website once clicked upon.

Coupons 

-That are Viewed and Clicked.

-That is Viewed and Copied. 

 

User Segmentation basis Coupon Preferences - Couponzguru

 

User Engagement and Re-targeting

After the users were properly segmented, they were sent notifications according to their interests. As they received relevant information according to their likes, users were thrilled and visited the website to know more or check out similar offers. Once CouponzGuru got to know where about a user's interest, it became easier to send targetted notifications which in turn encouraged the latter to make a transaction and develop a sense of trust with the website. Users now receive hyper-relevant notifications encouraging them to engage and revisit the website. With iZooto's local time feature, users receive notifications according to their timezone, making sure they don't miss out on a deal. They also made use of ‘Rich Notifications’ regularly, to get the most out of their campaigns. This is how iZooto was able to help CouponzGuru achieve a better brand reputation.

Couponzguru discount offer push notification

Results

Increase in ROI and CTR

CouponzGuru was able to overcome its challenges by engaging with users like never before with easy targeting. The result of using the web push over other marketing channels was outstanding. Initially, they used to send 15 Million email every month, whereas now, they are sending just 6 Million emails. CouponzGuru reduced $500 in its email marketing expenditure after nailing its marketing strategy with website push notifications.

Email expenditure went down by 66% as well. 

 

"We have been using iZooto for over an year now. With every push notification, we drive revenue in 4 Digits. Given the impact and scale, we have been able to save significant cost on channels like Email. Thanks to iZooto, most of user communication has shifted from Email to Web Push Notification."


-Vikash Khetan, CEO, CouponzGuru

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