Zookr was searching for a solution to engage with their users aiming to drive repeat traffic and increase the number of conversions by targeting users based on their performed activity on the website.
We were able to maximize the value from our website traffic with just a simple integration using iZooto!
Basis a user’s subscription date different contextual campaigns were set on system generated segments for better engagement. A user who had subscribed 1 day ago was sent a notification that focused on a hot offer available exclusively for new users. Similarly, more contextual campaigns were set for subscribers who subscribed 7 days and 15 days ago.
After segmenting their audience,
Next, the focus was shifted to the bottom of the marketing funnel and abandoned cart campaigns came into the picture. Reminding users to complete their purchase and retargeting them back to the website made a huge impact in retrieving those lost sales. Not only did it boost the
In order to further maximize the conversions of the automated cart-abandonment campaigns, the Customer Success Team at iZooto suggested that the recency of the campaigns be decreased from 24 hours to 1 hour. The motive was to target the subscribers right at the time when their buying intent was at its peak. This small change led to a tremendous increase in the number of transactions from these campaigns and effectively shot the overall revenue coming out of iZooto by another 2x!
With the help of iZooto,
Conversions coming out of iZooto are 5x when compared with paid campaigns standing at a solid 77%. With more than 70% of the campaigns hitting a CTR of above 5%,
With the help of iZooto, CanadaPetCare was not only able to drive serious repeat traffic and gain a substantially sizable and loyal subscriber base but also clocked the crazy conversions without causing any ad fatigue.
With a revenue of $30K in a quarter, iZooto is contributing 2.45% to the total sales for CanadaPetCare. Web push notifications as a channel
iZooto is a great tool when it comes to engagement. The powerful segmentation feature has enabled us to target our subscribers effectively and multiplied our conversions.
- Rhitiman Majumder, CEO
6% of total sales from web push notifications
3% of total sales from web push notifications
Bajaao gets 5X conversions using iZooto as compared to paid campaigns
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