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FreshMenu, a lifesaver to those hunger pangs, was facing trouble when it came to driving repeat traffic. They wanted a channel that would help them re-target users, who have already shown some interest or even ordered from them before, to revisit their website and place an order.

Background

Delivering Fresh Food Door to Door

FreshMenu started with a very simple objective - To rescue the busy and always-on-the-run modern day youth with freshly prepared world cuisine. Founded in 2015, FreshMenu is an online platform that enables users to order food and receive delivery service. 

Challenges

Drive Repeat Traffic and Sales

Food Delivery is an extremely competitive space, especially in India. FreshMenu revises its menu every day bringing fresh items for customers. FreshMenu is built with an intent that users would use it once or twice a week. Given this scenario, both mobile and desktop web form a critical part of their user acquisition and engagement strategy. With kitchen’s operated in select geographies, Freshmenu team has these key objectives -

-Creating a user engagement strategy that encompasses both mobile as well as Desktop users

-Leverage hyper-local targeting to ensure that only users in relevant locations get the communication

-Communicate in a timely fashion to ensure users are able to respond and order swiftly

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12%

Total Sales from Web Push

7.4%

Visit to Conversion Ratio

4.3%

Increase in Average Time Spent 

Solution

Transforming User Communication and Engagement

With over a Million visitors per month, FreshMenu’s first and foremost priority was to convert their web traffic on both mobile and desktop into subscribers. FreshMenu scaled up and acquired over 130K Subscribers in less than 4 months.

 

Freshmenu Campaign

 


 

"We send geo-specific notifications to our users in Bangalore, Delhi, Gurgaon & Mumbai. This has helped us a lot in tailoring our communication based on our geo-specific offers, menu and more."

-Manvee Sharma, Manager - Digital Marketing, FreshMenu

 


 

Results

Boost in Total Sales from Web Push Notifications

From June to July, we saw a 43% increase in visits. Since then we have seen an average of 17% growth in visits week on week. Our order from Chrome Notifications grew by an average of 18% Month on Month.

 

"Our experience so far has been great. Right from integration to pushing out campaigns.There is more that we can do with the tool, which we haven't yet. The next step would be to segment users based on their behavior through an API integration, and reach outto them with relevant communication. We aim to explore the tool to its full potential."


-Manvee Sharma, Manager - Digital Marketing, FreshMenu

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