Increase in Conversion Rates
Increase in time spent on site compared to social
Reduction in bounce rate as compared to display
Industry : Online travel
Rehlat is an online travel startup that started small as a proof of concept in 2014 and was formally launched in 2015 with its offices spread across Kuwait, UAE, India, and Egypt. The team comprises of ecommerce and traveler experts with collective experience of over two decades. Rehlat today is considered as one of the leading online travel companies in Kuwait and one of the fastest growing in the Middle East region as within one year, the company has seen a growth in excess of 200%
While desktop growth stayed flat and mobile added incremental digital minutes, Rehlat’s team wanted a tool that would help them in engaging users through the desktop and in parallel, also understand the dominance of multi-platform capability. The objective was to increase engagement of users on both - mobile and desktop along with incremental conversion.
The team drilled down their communication channel to web push notifications to attain all their objectives. This project was kick-started with a flight product only to test the waters and check the capability of the tool; but soon the team started seeing traction through this channel.
Here are 5 key use cases that stand out for travel and ticketing portals
We are currently using iZooto across both our web properties. The ease of managing user communication swiftly is great. We have consistently seen some great result across platforms (mweb and desktop) - Laxman Kumar, Senior Manager
Pushing 3 notifications a week targeting different custom audiences as per the campaigns requirement led them to great results.
Rehlat, after using iZooto's web push notification, has seen outstanding results. The time spent on site has shot up exponentially. They have also seen remarkable changes in conversion rate and sales.
With over 50K Notification Subscribers, the marketing team now has a clear focus on engaging these subscribers and driving incremental revenue. We are in process of implementing audience tags, which will give more opportunity to explore the platform and drive sales. - Laxman
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