How Rehlat Built Their Engagement Strategy With Web Push Notifications

2.5X
Increase in Conversion Rates
100%
Increase in time spent on site compared to social
50%
Reduction in bounce rate as compared to display
All Case Studies
Key Highlights :
  • Web Push Notifications contributed to over 3% of total sales
  • Bounce rate reduced by 30% as compared to Social
  • Web push performs often better than Display, Social and Email Marketing
Objective :
  • To provide users with real time updates
  • To create a user engagement strategy that encompasses both mobile as well as desktop users
  • To leverage Geo-Targeting to ensure that only users in relevant locations get the communicationn
Rehlat Logo
Industry : Online travel

About

Rehlat is an online travel startup that started small as a proof of concept in 2014 and was formally launched in 2015 with its offices spread across Kuwait, UAE, India, and Egypt. The team comprises of e-commerce and travel experts with collective experience of over two decades. Rehlat today is considered as one of the leading online travel companies in Kuwait and one of the fastest growing in the Middle East region as within one year, the company has seen a growth in excess of 200%.

Challenges

While desktop growth stayed flat and mobile added incremental digital minutes, Rehlat’s team wanted a tool that would help them engage users across multiple platforms. The objective was to increase engagement of users on both - mobile and desktop along with incremental conversion.

Solution

The team drilled down their communication channel to web push notifications in order to attain all their objectives. This project was kick-started with a flight product only to test the waters and check the capability of the tool; but soon the team started seeing traction through this channel.

Engagement Strategy

Here are 5 key use cases that stand out for travel and ticketing portals.
Offer Announcements and Flash Sales
Rehlat web push notification for Announcement

Geo Targeted Campaigns

Rehlat web push notification for Geo Targeted Campaigns
Rehlat web push notification for Geo Targeted Campaigns
Fare Alerts
Rehlat web push notification for fare alerts
Cross Selling
Rehlat web push notification for cross selling
We are currently using iZooto across both our web properties. The ease of managing user communication swiftly is great. We have consistently seen some great result across platforms (mweb and desktop).
- - Laxman Kumar, Senior Manager
Pushing 3 notifications a week targeting custom audiences as per the campaigns had led to great results.

Geo Targeted Campaigns

Rehlat Geo targeted results with iZooto web push notifications
Geo-Targeting - Kuwait Region
Rehlat Geo targeted results with iZooto web push notifications

Results, Impact and Learnings

Rehlat, after using iZooto's web push notification, has seen outstanding results. The time spent on site has shot up exponentially. They saw a 2X increase in conversion rates and contributed to over 3% of sales.
With over 50K Notification Subscribers, the marketing team now has a clear focus on engaging these subscribers and driving incremental revenue. We are in process of implementing audience tags, which will give more opportunity to explore the platform and drive sales.
- Laxman