How Rehlat Built Their Engagement Strategy With Web Push Notifications

2.5X

Increase in Conversion Rates

100%

Increase in time spent on site compared to social

50%

Reduction in bounce rate as compared to display

All Case Studies
Key Highlights:
  • Web Push Notifications contributed to over 3% of total sales
  • Bounce rate reduced by 30% as compared to Social
  • Web push performs often better than Display, Social and Email Marketing
Objective:
  • To provide users with real time updates
  • To create a user engagement strategy that encompasses both mobile as well as desktop users
  • To leverage Geo-Targeting to ensure that only users in relevant locations got the communication

Industry : Online travel


About

Rehlat is an online travel startup that started small as a proof of concept in 2014 and was formally launched in 2015 with its offices spread across Kuwait, UAE, India, and Egypt. The team comprises of ecommerce and traveler experts with collective experience of over two decades. Rehlat today is considered as one of the leading online travel companies in Kuwait and one of the fastest growing in the Middle East region as within one year, the company has seen a growth in excess of 200%

Challenges

While desktop growth stayed flat and mobile added incremental digital minutes, Rehlat’s team wanted a tool that would help them in engaging users through the desktop and in parallel, also understand the dominance of multi-platform capability. The objective was to increase engagement of users on both - mobile and desktop along with incremental conversion.

Solution

The team drilled down their communication channel to web push notifications to attain all their objectives. This project was kick-started with a flight product only to test the waters and check the capability of the tool; but soon the team started seeing traction through this channel.

Engagement Strategy

Here are 5 key use cases that stand out for travel and ticketing portals

Offer Announcements and Flash Sales

Geo Targeted Campaigns

Fare Alerts

Cross Selling

We are currently using iZooto across both our web properties. The ease of managing user communication swiftly is great. We have consistently seen some great result across platforms (mweb and desktop)     - Laxman Kumar, Senior Manager

Pushing 3 notifications a week targeting different custom audiences as per the campaigns requirement led them to great results.

Target Audience

Geo-Targeting - Kuwait Region

Results, Impact and Learnings

Rehlat, after using iZooto's web push notification, has seen outstanding results. The time spent on site has shot up exponentially. They have also seen remarkable changes in conversion rate and sales.


With over 50K Notification Subscribers, the marketing team now has a clear focus on engaging these subscribers and driving incremental revenue. We are in process of implementing audience tags, which will give more opportunity to explore the platform and drive sales.     - Laxman