The marketing ecosystem today is full of noise; everyone wants to engage and retain their audience, but most marketers end up annoying them. Amidst this chaos, businesses are leveraging different marketing channels to pave their way towards efficient engagement. Hunting untapped channels have become crucial for maintaining the efficient nature of engagement. Facebook messenger push notifications, which is the new kid on the block, comes across as an engagement hero.
Facebook messenger push notifications are broadcasted media-rich messages that are sent to users who have either initiated a chat with you on Facebook or have given permissions (similar to the classic web push notification permission) to you on the website itself.
These notifications appear just like an app push notification received from the messenger, clicking on which, the user lands inside the messenger inbox. Messenger push notifications appear on all the browsers, operating systems, and devices that have messenger installed in it.
Editors can share updates on the newly published content can be with the audience in real-time.
Delivering real-time event updates of news and shipping details, flight check-in, change, and connection information, etc
Sharing sales alerts, new coupons, and product updates, and all the time related offers.
It allows you to bring the Messenger experience to the website itself. It lets users chat with the businesses at ease by getting the same media-rich and personalized experience offered on Facebook messenger. The plugin automatically fetches the recent chat history of the user and the business from the messenger which helps in creating the single chat experience for the users. Businesses can reply to the messages even after the user has left the website.
m.me links are the shortened URL that gets pasted on the website, email, newsletter, etc. On clicking on a m.me link, the user is redirected to a specific page inside the messenger. Once the user lands on the page, the chat window shows a message that says - "You have entered this conversation by following a link. We've let PAGE_NAME know you're here."
Messenger codes are the scannable profile codes that have dots and dashes circling your profile photo. A user can easily opt-in by simply scanning a messenger code of your page. They work beautifully on fliers, ads, or any platform where your audience can scan them. Using the messenger code API, you can easily get a messenger code for your Facebook page.
The “send to messenger” is similar to the “message us” opt-in as it gets integrated within your app and/or your website. The key difference here is that users can become a subscriber on the website itself without getting redirected to the messenger. It triggers an authentication event to your webhook which lets you add parameters such as purchase ID or user ID. It stores the information of the user, by linking it to the webhook at the backend, and the transaction tied to the event.
A checkbox plugin, similar to “send to messenger” plugin allows businesses to embed a checkbox in their website forms that lets users opt-in to receive the messages. The only difference is that it can be added to almost all the website forms. Whenever an already logged in user lands on the website, it will be shown a checkbox with its profile picture and name mentioned just below the checkbox. This will help the user know which Facebook identity will be entering in communication with your business. If the user clicks on “Not you?”, it clears the active Facebook session stored and presents a login dialog.
Facebook ads that show up in your feed can also be used to send users to messenger. Businesses can segment users by leveraging Facebook targeting and start re-engaging users. An ad can be created from Ads Manager > Consideration > Messages. You can create custom audiences for retargeting. Ads that click to messenger help you raise brand awareness, generate leads, upsell and tailor the conversation flow in order to meet the specific needs of the users.
Notifications can be sent to a user once it has initiated a chat with you on your Facebook page. Consider setting "Send Message" as your primary CTA for the page.
The “message us” opt-in is integrated within your app and website. Users that click on the opt-in are redirected to your Facebook page where they can start a conversation with you by clicking on the “Get Started” button and become a subscriber.
Marketers have been using web push notifications to engage, retain and retarget from quite some time now and have seen amazing results. But, when it comes to reaching out to users on iOS, web push notifications have taken a back seat. All the leading browsers with the exception of Safari on iOS support service workers and web push API, making iOS push notification a distant reality.
With messenger push notifications, there is finally a workaround to reach out to users on iOS. iPhone users account for more than 45% of all smartphone users in the United States, and the number is just growing. You can’t afford to turn a blind eye on these users anymore.
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Messenger push notifications give you the luxury to reach out to users on iOS and engage with them. This gives you an opportunity to increase the number of subscribers who you can reach out to and build a loyal audience base.
Publishers can send out real-time news updates, keeping users abreast of what is happening around the world. A lot of people depend on Facebook to get their daily news. Facebook messenger push notifications is a wonderful solution to send breaking news and flash news making sure that they heard it first from you. You can also send real-time event updates like cricket scores to make sure users don't miss out on anything.
Users can be kept in the loop when they publish new content. You can segment the users and send relevant Facebook messenger push notifications according to the genre of content they usually read. You can announce the event that is being held in the town or a podcast that has been uploaded to make sure they are well informed.
Send booking confirmation, inform the users about a price surge, show them the different kinds of packages you have to offer and lure them into planning a trip. Send them flight reminders, update them about a flight's status, share reward programs with users and encourage them to write feedback with Facebook messenger push notifications.
With Facebook messenger push notifications you can flaunt the new dishes you have added to your menu, share an offer code they can redeem or tell them what is your most popular dish. Online food chains can make use of this solution to update users about their food delivery status to keep them informed.
Ed-tech businessesYou can remind the users about the courses they have enrolled, announce about new chapters added to the course, and remind them about a test and share the test results. Share updates about the courses they have enrolled and keep them in
the loop.
E-commerceWith Facebook Messenger, you can help users make a choice, guide them to make a purchase and answer their queries. You can share delivery details to make sure they are well informed. Users can be encouraged to have a conversation and lead them to purchase.
If your Facebook page has been blocked even if you did not send any sensitive information, then run it through the Facebook debugger. This shows the information that is used when website content is shared on Facebook Messenger.
You can also use the OpenGraph protocol to see how your markup appears to the Facebook crawler and how it appears to your users.
If the message is newsworthy and in the public interest, Facebook exempts the clauses and goes against their Community standards, making it possible to send the right information at the right time.
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