A Gadget Discovery and Price Comparision Website

Annkur Agarwal along with Tirthesh Ganatra started Pricebaba.com back in 2011. In the last 7 years, Pricebaba has generated over 100Mn sessions and is now amongst the Top 5 websites for gadget discovery and price comparison. As per Similar Web, over 5Mn unique visitors flock to this website every month. Backed by a lean team of 12 people, Pricebaba has experimented with a variety of business models over years - Advertising, including Affiliate partnerships, Display Ads, Brand Campaigns, lead generation.

Backed by high-quality content and great UX, Pricebaba team has scaled their traffic to over 5Mn rapidly without investing a dollar in paid marketing. Advertising thus has always been a straightforward revenue-generating channel for them.

Nailing on a Business Model

Annkur strongly believed that putting together a monetization plan right from the early days is very important. He said “If you want to be focused on content creation, it is important that you are able to set the channels to fund your efforts. I have personally been long on content. Producing and curating great content is a time taking effort and it has taken us years to build the Pricebaba brand. Ad monetization definitely helps us in keeping the show running and focussing purely on great content and “not just selling ads.”

“We at Pricebaba have been running marketing experiments right from day 0. Content formats, marketing tools, adstack- we have experimented with everything in our journey from 0 to 150Mn+ sessions in the last 5 years. We have been using iZooto for over a year now and iZooto contributes over 7% of the total web traffic.”

-Keyur Shah, Sr. Manager, Business and Product

Native Content Ads on Push Notifications

Keyur who leads the Product and the show on monetization has always been ahead of the curve when it comes to trying out new products. Keyur manages a sophisticated and carefully optimized Ad Tech stack for Pricebaba that helps them monetize the 5Mn+ monthly traffic.

As one of the early participants of iZooto’s Monetization platform, Pricebaba started monetizing notification inventory with native ads. These natives ads are directly powered by iZooto - which aggregates them from partners such as Taboola.

Push Notifications for Native Ads

Monetizing push notifications using native ads is a fairly unique concept and is picking up traction with publishers across the globe. There are three key advantages of delivering native content via push notifications.

- Push notifications don’t occupy any real estate on the website as compared to display ads - hence the revenue lift is truly incremental.

-Given that overall CTRs are 4-5X of conventional display ads; the RPM is also significantly more as compared to other platforms like AdSense.

-Push Notifications are directly delivered to the user’s device and hence enjoy a far higher viewability as compared to banner ads on the internet.

Incremental Increase in Total Revenue

7% of traffic is generated from iZooto and iZooto contributes 15% to their total revenue.