Haven't there been times when you book a holiday package and you just end up going to places with no interest of yours? And the places that you want to visit is not even there on the list!
Holiday packages can sometimes hijack your ideal trip. Despite the unfairness of it all, most travel companies still thrive with the one size fits all approach. What companies fail to realize is that your idea of a holiday might be drastically different from the person next to you.
But what if you could create your own itinerary and customize the trip according to your taste?
Pickyourtrail makes it possible. It lets you personalize your holiday packages by letting you build, customize and edit your itinerary so that you can explore places YOU want, at YOUR own pace. What's more, they provide real-time support even when you are on the go!
Hari Ganapathy the co-founder of Pickyourtrail talks about their journey of how they set themselves apart from other travel companies and how they have reached where they are today. He shares how one can create a good customer experience, when to dive into automation and shares his thoughts on content marketing. He also throws light on how to get amazing reviews, ratings and referrals. Last but not least, he shares his words of caution for the budding entrepreneurs. Watch this episode to know what is that did to make globetrotters fall in love with them.
00:36 - The story behind starting off with a travel company after having worked for Britanica & InMobi.
03:21 - The trigger point that led Hari and Srinath Shankar, the co-founder to start a business together
05:10 - Why they have not yet included India, despite India being a tourist hotspot.
07:00 - Personalization is something that has been part of travel companies. What makes them different?
08:12 - What differentiates them from Makemytrip
09:31 - Importance of replicating digital touch point with physical touch point. Hari's thoughts on creating a stellar customer experience
11:38 - Importance of providing flexibility while customers are on the go.
12:50 - When is the right time to embrace automation?
14:03 - How important is content marketing for travel portals?
15:56 - What goes behind getting funded?
18:20 - Having all 5 star reviews on Facebook, Hari shares the secret to getting good reviews and ratings.
20:24 - The secret recipe to retain customers
21:55 - The mantra to get good referrals
22:40 - Words of caution for budding entrepreneurs
Hari is your quintessential jack-of-all-trades. An MBA grad from IIM-B, Hari has dabbled roles across sales, marketing, design and strategy. An avid traveler, Hari's passion for travel combined with his stint at InMobi led to the birth of Pickyourtrail.
Hari strongly believes that travel has the power to change people's perception of life. Having been on many life-altering journeys, the trans-Siberian train ride is Hari’s dream journey. In a parallel universe, Hari is running a design consultancy firm and also pursuing a PhD in consumer behavior.
Happiness - that is travel for us. At Pickyourtrail our aim is to help folks discover the magic of travel through the logic of tech. When you use Pickyourtrail to create, customize and book trips, great care goes into replicating the adrenaline rush and sense of control of self-planning. At the same time, we ensure that technology does all the heavy lifting - personalization, curation, booking, remainders, on trip recommendations. The end goal - give you that hassle-free trip that you worked so hard year long.
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