Building vs Buy is a decision that almost every software category struggles with. Software is eating the world. Building new tools, products, solutions is easier than ever before. The only question that remains is - Should you build it or let anyone else build it for you. This is what me and Aditya Bhelande - founder and CEO @ YuktaMedia sat down to answer. Aditya has been selling software to publishers and media businesses for well over 5 years and he has had his share of adventures. Right from deals going cold because internal teams wanted to build it to teams circling back after 6 months to resume sale negotiations, Aditya has seen it all. 

Aditya talks about the build vs buy dilemma and breaks how teams should approach this problem. Build vs Buy is a frequent conversation even internally at iZooto. We often resort to Wardley maps to figure out what is it that our customers want the most and what is it that will help us unlock maximum value. Wardley Maps is an incredibly powerful framework that helps builders, founders, product managers to identify what is it that they should be investing their time in building and what is it that they should be buying off the shelf. 

Listen to Vivek and Aditya chat about all things media and answering the question of build vs buy.