Podcasting is the new low-hanging fruit for pubs looking for new revenue streams. The podcasting ad revenue in the US has crossed $700 mil last year with News podcasting leading the charts. But all said and done, scaling it needs an expert intervention. And that’s exactly why we invited Wil Williams, a co-founder at the Hug House Productions, to address the challenges and their workarounds while monetizing a news podcast. Here’s what the episode will help you learn -

• Though podcasting as a new revenue stream is all lucrative, why are some newsrooms still holding back?

• The go-to playbook for podcast monetization. What to do exactly after you’re done publishing a podcast?

• Sure ways to find out if a news podcast will be a success.

• Metrics that news companies can track once an episode starts gaining traction among their listeners.

• #1 thing digital publishers and media companies should do in order to retain their listeners.

• Advertising or branded content.