Smart marketers have known this for a while now: people rely on emotions, rather than information, to make brand decisions -- and that emotional responses are more influential on a person’s intent to buy than the content itself.
If you’d like to join them, we’re going to make it easy for you.
We’ve put together a collection of 41 web push notification templates and examples that you can use to drive more sales. These notification templates aren’t ‘ready to use’, but rather have been compiled for inspiration. Your biggest success will come when you understand these concepts, make them relevant to your business and turn them into your own.
Let's face it - everyone loves the feeling of winning something. And one of the means to trigger that emotion is by wrapping it around an achievement. An achievement that is either accomplished or in sight. By tweaking your notification copy, you can help your subscribers live this feeling. Give your users reward points, cashbacks, vouchers, eBooks, guides in a way that makes them believe that they have achieved something big, something good.
Show them the loss they would have if they do not make a purchase before a predefined time. Warn them that once the sale is over the prices would be hiked. This makes them cautious and encourages them to convert before the time is up. Time based triggers are powerful tools to drive user actions.These triggers are often wrapped with certain benefits, thus driving the user to take a definite action. Leverage these time bound dynamics to reward user action and penalise inaction. Craft a message that convinces your users to come back to your website for more.
Behavioural momentum is a common strategy that is used to drive power users. Power users engage intensely on your website, making it easier for you to motivate them to buy. They are usually the first one’s to buy, experiment and experience your products. You can intelligently target them by telling them what they want to hear. One of the best ways is applying the ‘who knows it better than you’ approach. It is all about empowering them and portraying them as an expert. The faith that you have in them, boosts their self-esteem and encourages them to make a purchase.
Hard selling is on a deathroll. Pulling with push messages is an art and is best done with gentle nudges; not hard shoves! Replace your bland messages with ones that gently nudge the user and you will find yourself learning the concept of moment marketing. Boost their courage and morale by helping them take one step at a time.
We live in a world where noise dominates the signals. Some of world’s best marketers practise the the cascading information theory. Like a waterfall, they fill in the users with one thing at a time. The best marketing campaigns are the ones that actually hold back some information to build curiosity and drive users to take that one step - to click on it. Luring them to click on your notification and live up to the hype that you created.
The weekly flea market is one of the oldest marketing campaigns. It existed before the idea of marketing came into picture. Weekly flea market leverages two things to create a habit loop. Cue ( Thursday ), Routine ( Going to Flea Market) and Reward ( great deals). Put your rewards on a time schedule and build your narrative around it. This increases expectations that they have from you, as every week pases and they will start looking forward to new offers. Soon you will find yourself building a loyal audience.
Groupon remains the fastest company to reach the 1Bn dollar valuation. They tapped into an innate human feeling - communal discovery. They were able to rally groups to shop together. Amuse users by giving out offers that can be availed by a group of people. Try and motivate users by tapping into their social nature. Drive your users and their friends to solve a problem, a challenge or to win something. This remains a core concept in triggering chain reactions thus driving virality.
Marketers over the years have mastered creating sophisticated contingency plans. As users move from one stage to another, give them something to look forward to. A cash back offer excites users and encourages them to buy more. The fact that users have to spend more to avail an offer doesn't stand out as much as users receiving a cash back. You need to position yourself well to ace the communication.
As a brand Apple has thrived by seeding this one emotion - Envy. Remember your friends saying - “If you don’t have an iPhone, well, you don’t have an iPhone”? The one thing Envy says to a customer is - you need to act NOW to stay competitive. Every now and then, marketers pull this one card and appeal to that innate emotion. Since users want to stay in the game, they automatically up their ante!
Patagonia is a classic example of how pursuing a larger than life purpose brings your users together and attaches them to your brand like never before. It is famous for cause-driven marketing campaigns that has always amazed users. From asking people to buy less to asking them to not buy at all, they have broken every rule in the book - yet they have built a brand that people love to admire. Once users identify with your brand, your values, they are more likely to become your customers.
When certain products that the user wants to buy are not available, they might get frustrated and loyal users might even feel betrayed. However, the negative momentum that it induces can be overcome by assuring them that the product will soon be back with a better offer. This ensures that the user is informed about the products in their cart are out of stock, and also makes them cautious for the next time.
Rewards attract eyeballs. A golden opportunity to engage the users, build enthusiasm and lure them to make a purchase. Providing users with rewards on the basis of fixed number of actions following a definite scheduling often creates high engagement. This increases the chances of users completing the entire activity in the given time frame, to avail the offer.
Urgency backed by scarcity can produce the most staggering results. Marcus Taylor ramped up his sales by 332% by blending scarcity and urgency. Broadly speaking, you can either present a real urgency - by which you define a fixed time after which the sale ceases to exist or you could imply an urgency - in which you use words like ‘Shop Now’, ‘Buy Today’ etc. But it has been observed that real urgency converts users faster than implied urgency as it makes users anxious.
Modern day advertising thrives on the idea of fear - present a risk or show the vulnerability to a risk and users would impulsively take an action. Fear combined with a possibility of regret in future creates an emotional state in a user. This encourages an increase in the shopping activity along with a reminder to redeem the reward points before they expire.
This approach is quite common in referral marketing, where users are asked to refer a friend to get certain benefits (referral bonus/ cashback) every time their friend takes a particular action. When users refer others, they not only encourage the referred friend to transact, but also make a purchase themselves. Referral offers provide opportunities to acquire new users and also increase sales.
This approach can be used by ecommerce marketers to create a sense of hope and anticipation amongst their users. As the winners are solely determined by chance, and not predefined by the actions they perform, it encourages users to try their luck. Since users have nothing to lose, lucky draws instills hope and pushes them to take the plunge every time. The winners can be announced to show them that the draws are genuine. Notifications like these maintain a high level of engagement throughout the process and helps a brand stimulate loyalty.
One way of showing your loyal customers that you adore them is by delighting them with exclusive offers. It could be cash back offers, discount coupons, special offers or reward points that are extended to some users for being loyal to your brand. The parameter to decide if the user is loyal or not might differ from one brand to another, but the practice of giving the users something in return for being loyal is what keeps them that way.
Event based approach can be best understood in the case of cart abandonments. According to Baymard Institute, an average cart abandonment rate is 69.23%.When an item that is in an users cart is on sale, the user will be happy, but might get afraid that it might go out of stock. This fear makes them panic and encourages them to convert immediately. Retargeting users who place items in their cart but do not transact should be one of the priority campaigns for ecommerce as chances of a sale increases due to the higher intent. Users can be given a heads up if the items are selling fast to create an urgency and/or provided with discounts to encourage immediate purchases.
Never miss out on an opportunity to lure users to your website on special occasions and festivals. Almost everyone would be shopping to gift their loved ones and/or splurge on themselves. This is the right time to throw in discounts and offers to encourage them to make a purchase from your website. Craft a message that not only highlights your product or the on-going offers that you have, but also has a sync with the occasion. Such communication will help your users relate better your message thus increasing the chances of high CTRs and subsequent sales.
Showing the user where they rank as a shopper is a brilliant approach to boost the level of user engagement. Labeling them as the ‘top shoppers’ and showing them that they have it in them to be better, motivates them to reach the next notch. Discounts have always know to be one of the best baits for luring users to make a purchase. Take advantage of this and encourage them to buy more.
The idea of getting something free is always tempting, especially if it is something that you choose. For instance - buy 2 at the price of 1! Getting a product absolutely for free with another product sparks that tiny smidge of surprised happiness which encourages users to make the transaction.
Show them that they are the fashion divas when it comes to making the right fashion choice. Give them that feeling of ownership by establishing your brand in a manner that reflects their sense of style. This would help them relate better and make them feel that there are spending their money wisely.
Create a sense of achievement and make them feel proud. Congratulate when they are successful in reaching a milestone and let them know that they are now eligible to spend those points. Make it look grand and let your notification reflect that. Celebrate their moment of glory and and create a stronger bond with them thus solidifying loyalty.
Taking feedback is always crucial as it helps you serve your users better. The process of taking feedback also lets your users feel that they are valued by your brand. It is recommended that you do this once in every while, in a consistent manner so that you know where you stand and what improvements can be brought in.
The idea behind taking reviews is to tell your users that their opinion matters. It is the easiest way to understand what your users think about your brand and use that information to motivate other users. Reviews help you understand their experience better thus enabling you to serve them even better in future. Not just that, it also gives your users the feeling of being valued by your brand.
To be called as the number 1 shopper definitely has a thrill of its own. Plus, if you have amazing vouchers to giveaway, it's like a cherry on the top. Show users the benefit of becoming the number 1 shopper by explaining what is in store for them and encouraging them to strive towards the goal. Keep giving them hope and boost their morale.
Make them feel happy by giving them something beyond those generic prizes that everyone else is offering. You need to lift your bars higher and offer users something that they have not come across. The surprise that they get with this extraordinary offer, would muster excitement and make them click on the notification. The offer should be so appealing that the users would go overboard just to avail it.
We are not denying that rewards points and cash backs are not a good way to encourage the users, but when you give out physical items, it further seals the level of assurance. Some users will be happier receiving a free (physical) item rather than receiving gift vouchers, cash backs or reward points. And to engage these users, you need to give this approach a spin.
As a thumb rule, each push notification should provide users with something related to their interest to help them feel connected to your brand. They should feel that your messages, your offers have been especially crafted for them. Show them that you understand their individuality and appreciate that with personalized notifications.
Welcome them and make them feel valued. Every e-commerce marketer should aim for creating the first touch point by sending out a welcome message to their users as soon as they become a part of the user base. This is the first opportunity for marketers to make the users feel that they are becoming a part of something bigger than just allowing to get notifications from a website. Sliding in an offer along with a greeting can make users convert the very first day!
Every year abandon carts make e-commerce marketers lose around 64.45% of sales. Now in all fairness to this industry, a large portion of cart abandonments are simply a natural consequence of how users browse e-commerce sites. Many users will be window shopping, comparing prices, saving items for later, exploring gift options, etc but some of them just forget they have an item in their cart or have added something to their wish list. A quicker reminder would work like a charm here. Talking to users with numbers - showing them how many product are left alarms users and urges them to make a purchase. Retargeting these users an encouraging them to complete a purchase can help marketers reduce this loss by upto 50%.
Who doesn’t like choices? When you let your users decide for themselves, it gives them the feeling of being authoritative and decisive thus resulting in a boost of their confidence. When they’ll be confident about the product they have chosen, they are more likely to make a purchase.
Don't take your users for granted. They are your potential customers, who will help you take your ecommerce store to the next level. Pamper them and show them that they are important. It’s a give and take relationship. If you want their loyalty, you need to ensure that they feel valued. And you shouldn’t miss out on any opportunity that helps you to do the same. Give them special discounts to show our gratitude towards them.
New collection on your website? Let shout-outs do the job for you. Tell users what’s new - festive collection, superhero printed t-shirts, hiker shoes? No matter what it is, you need to inform your users as they cannot be expected to visit the website everyday. A notification announcing a new collection not only informs them and creates a sense of excitement, but also might bring them back to your site to view more.
It’s always a happy moment for ecommerce marketers when their users make a purchase on their website. At this point, it is of utmost importance to not leave your users hanging out there without any idea about the delivery. Marketers need to ensure that they maintain the communication with their users even after the purchase has taken place. Smooth communication prepurchase and postpurchase leads to that ideal user experience everyone hopes for.
With mobile internet becoming widely accessible, hyper local targeting plays a vital role in providing users with location based notifications. Sending a winter sale based notification users who are having their summers does not make sense. It has been observed that doing so opens new avenues to reach out to users with relevant updates and boosts conversion by 2x.
Provide users with all the details they need to know. Transactional communication plays an important role in updating the users about everything that takes place post purchase. Users are usually really anxious while performing an online transaction. The users can be informed about a successful payment, order status, order delay or when they can expect delivery to keep them in the loop. This not only increases the trust they have in you, but also increases loyalty.
Have users added something to their cart or purchased something that can be paired with another product? Wonderful! Segment users to cross sell effectively. Send them attractive offers that would encourage them to buy another product. Offers like these helps you engage users and increase sales.
Suspense encourages users to know more. Don't provide all the information in one go but rather make them curious to click on the notification. Let them find out what is in store and reveal it for themselves. Give out tit bits of information and lure them back to your website. The thirst to know more makes them visit your website.
The idea that our friends are purchasing from the same store helps us trust the brand and reduces the buying friction. Remember the days of shopping from your favorite mall with your best friends? Use notifications to trigger the same reaction - tell users about their friends who have been shopping and build trust with them.
Craft your notifications in such a way that it reflects the love you have for them. Tell them what they should be doing or how they can prepare themselves for the monsoons by buying an umbrella or how they should take of their skin in the scorching summers. Again, not every notification needs to be about selling new stuff. Your concern helps you strengthens the bond they have with you. Once the trust is in place it is only a matter of time before your users decide to buy from you.
People react to emotions than anything else that you throw at them. It creates an instant connect and encourages users to convert without a second thought. A marketing backed up with emotions would make users transact without you sticking to them like a leech. The trick is to stir the right emotion at the right time to evoke the desired response. Go ahead, fuel up your marketing campaigns with emotions, and set it on fire.
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