Everyone believes ad fraud is not impacting them. While the truth is that It is hampering almost everyone. And when it happens everyone in the value chain loses money. Hard earned dollars. The problem stems from the people not understanding ad fraud in the first place and not giving it due attention as of now. It has turned out to become a cat and mouse game. Here are a few points covered in this episode-
A Cloud-based Online Ad Fraud Detection Platform which helps detect Invalid Ad Traffic, Leads and classifies them. It helps Mitigate Risk, Clean Traffic Sources & Suppliers, Improve Quality of Ad Traffic & Leads, and thereby returning robust KPIs Improves Revenues.
To protect against Ad Fraud and offer our users a higher level of security they analyze and identify Spam, Bot Networks & Fraudulent Traffic, from identifying Fake IPs, Fake Devices to Fake Sources and Abnormal Traffic Patterns. We have implemented an Invalid Lead Scoring System so that th users never pay for non-converting leads.
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