When was the last time you clicked on a display ad? With all of the things that have gone through change, one thing that hasn’t changed is display ads and how they still expect users to trade their attention by clicking on it. A format of ad which has gone through the least amount of innovation and mobile ads are not exploited as it could be. Vishal Rupani throws light on mobile advertising and how interactive ads can change the game for publishers. Here are few points that covered in this episode-
mCanvas is an experiential storytelling platform that helps brands emotionally connect with their audiences on small screens. Their mobile ads and content marketing solutions make experiences interactive and memorable by etching phone sensors and device features in to the brand narrative. mCanvas is creating 'wow' moments every day by reinventing formats, building tools and providing a marketplace to run these experiences at scale.
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