Time remains the biggest enemy of all things on the internet. Not a lot of Dot coms have lasted decades. In the 2010s a bunch of content discovery platforms had started gathering popularity. After call content discovery on the desktop was all but limited to Facebook - which also looked very different back in the day.
As a society, we are creating and consuming content - faster than ever before. And given the volume of content - our discovery is largely dominated by two folks - peers and Algorithmic recommendations - Google, Outbrain, Taboola et al. So in this episode, we will try to decipher - how “sponsored recommendations” is now a established category - Native Advertising. Native Advertising’s share of the marketing budget has gone up consistently in the last 5 years. Speaks volume. Sandeep Balani, Country Head for OutBrain will help us understand why has native rocketed and what does the future look like.
Here are the few points that we will cover-
Outbrain is the world’s leading discovery and native advertising feed for the open web. A third of the world’s Internet-connected population explore and discover information through our feed technology, which is trusted by emerging to established brands and integrated into thousands of media companies’ tech stacks to manage and monetize their publishing operations. Outbrain operates in 55 countries and is headquartered in New York City with offices in 18 cities worldwide.
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