Push Notification Performance Metrics- How Do You Measure Them?


One of the most widely asked questions by publishers and editors is what are the metrics they should be tracking when it comes to web push notifications. In this episode we break it down for you and discuss the KPI you need to measure. Here are a few things that are covered-

  • Most confusing jargon when it comes to push
  • Metrics have gone for a toss in Covid times. What should you obsessively track?
  • What is the ultimate business metric?
  • Why is tracking churn important
  • What is a cohort and what does a good cohort look like?
  • What should you be tracking in the first few weeks after you set up web push?



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